Social Media Manager

At Texas Children’s, we are committed to advancing hope, healing, and healthier futures for children and families. The

Social Media Manager

plays a critical role in bringing our mission and brand to life across digital platforms through strategic storytelling, community engagement, and innovative content development.

This role is responsible for executing Texas Children’s social media strategy, managing day‑to‑day social media operations, overseeing content creation, and fostering meaningful engagement with our audiences. The Manager will collaborate closely with internal stakeholders across Marketing, Public Affairs, and clinical teams to ensure consistent messaging, strengthen online communities, and support enterprise reputation management efforts.

Essential Duties And Responsibilities

Social media strategy execution & channel management.

Lead and execute social media strategies aligned with enterprise goals for brand awareness, engagement, and reputation.

Manage daily operations across social media platforms including Facebook, Instagram, LinkedIn, and other emerging channels.

Ensure consistency in voice, tone, and visual identity across all digital platforms.

Develop and publish engaging, audience‑focused content across social media channels.

Partner with internal teams to identify and share compelling stories featuring patients, clinicians, researchers, and community impact initiatives.

Collaborate with creative teams to develop video, photography, and graphic assets.

Ensure all content aligns with brand standards and maintains a high level of editorial quality.

Manage audience engagement across social channels in a timely, professional, and empathetic manner.

Lead social listening efforts to monitor sentiment, identify trends, and uncover actionable insights.

Recommend solutions for sensitive issues and partner with Public Affairs on appropriate responses.

Develop campaigns aligned with organizational priorities, awareness initiatives, and key events.

Provide real‑time social media support for events, announcements, and activations.

Monitor and report on social media performance metrics including engagement, reach, and audience growth.

Use analytics and insights to optimize content strategy, timing, and platform performance.

May supervise or mentor junior team members, interns, and agency partners.

Collaborate with Marketing, Public Affairs, and clinical teams to align messaging and communication priorities.

Knowledge, Skills & Abilities

Exceptional writing, editing, and storytelling skills.

Strong leadership and team mentorship abilities.

Knowledge of social listening, audience engagement, and community management best practices.

Experience with social media management, publishing, and analytics tools.

Ability to manage multiple projects and deadlines in a fast‑paced environment.

Knowledge and experience leveraging AI tools and technologies in communications and content development.

Strong interpersonal, organizational, and communication skills.

Qualifications

Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Public Relations, or a related field required.

Minimum of six (6) years of experience in social media or digital communications required.

Minimum of two (2) years of formal leadership experience required.

About Us
Since 1954, Texas Children’s has been leading the charge in patient care, education, and research to accelerate health care for children and women around the world. Our comprehensive health care network includes a flagship hospital in the Texas Medical Center, specialty research institutes, a pediatric obesity program, and a global health initiative that channels care to children and women worldwide.

Texas Children’s is proud to be an equal‑opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children’s without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected status unrelated to the performance of the work involved.

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