Channel Marketing Specialist - Partner Engagement & Activation

Channel Marketing Specialist – Partner Engagement & Activation

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.
Location: United States (Hybrid, Remote) Department: Marketing – Channel & Field Marketing Reports to: Head of Channel and Field Marketing, NA
The Channel Marketing Coordinator – Partner Engagement & Activation is responsible for keeping 8x8's North America partner community informed, motivated, and connected through consistent communications, program activation, and MDF-fueled demand programs. This is a to-partner marketing role focused on building the engagement engine that drives TSD, agent and reseller mindshare and ensures partners are equipped and incentivized to bring 8x8 to market. This is a great opportunity for an early-career marketer looking to build deep expertise in channel and field marketing within a fast-moving SaaS environment.
Responsibilities

Own the TSD marketing relationship and activation program — including monthly themed content, digital rooms, quarterly contests, and sponsorship activation plans tied to measurable pipeline outcomes
Design and deliver quarterly SPIFs and ongoing Reseller Partner Program communications to keep NA partners informed, incentivized, and engaged
Run the monthly partner newsletter and support PAYG launch readiness communications
Support 8x8's presence at Channel Partners Expo — the premier NA channel event — to build partner preference, deepen existing relationships, and increase 8x8 mindshare across the NA partner community
Support the NA Partner Roadshow execution, including logistics, partner outreach, and follow-up coordination
Track partner engagement metrics (newsletter open rates, SPIF participation, webinar attendance) and report on performance quarterly
Collaborate with Channel Account Managers (CAMs) to ensure communications and program activations are aligned to top partner priorities
Manage MDF-funded demand programs in coordination with partner ops, tracking utilization and pipeline outcomes
Support other partner marketing projects and global initiatives as required
Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
1–3 years of experience in marketing, channel marketing, or partner programs — SaaS or technology industry preferred
Strong written communication skills with an eye for creative, engaging partner-facing content
Organized and detail-oriented, with the ability to manage multiple programs and deadlines simultaneously
Comfortable working with data to track engagement and report on program performance
Collaborative team player who works well with sales and partner-facing teams
Experience with Salesforce, HubSpot, or equivalent CRM/marketing tools is a plus
Positive, energetic attitude with a willingness to learn and iterate quickly
Ability to travel up to 15% for partner events and trade shows
The compensation range reflects the Company's good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate's primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee's role.
Salary Ranges:
$76,800.00 - $115,200.00
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