Field Marketing Manager

Field Marketing Manager

San Francisco
Fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About This Role

You'll sit at the intersection of brand, community, and revenue. From meetups to executive dinners to strategic sponsorships, your job is to make fal impossible to ignore in key markets. You'll be a close partner to sales, with shared goals and full ownership of field execution.
What You'll Do

Own field marketing end-to-end — strategy, execution, and measurement — in collaboration with sales and growth
Plan and host high-impact experiences (events, webinars, dinners, roundtables, sponsorships) designed to generate and accelerate pipeline
Build and nurture local ecosystems — developers, creators, partners, influencers, media — to expand fal's reach and reputation
Drive measurable results, with clear reporting on campaign performance, ROI, and contribution to revenue
Continuously experiment and optimize, leaning into what works and iterating fast on what doesn't
You'll Thrive In This Role If You:

Are a natural connector who lives to network and thrives in fast-paced environments
Have 2–5 years of experience in field marketing, growth, or GTM roles at high-growth startups
Know how to partner closely with sales and align marketing activations to pipeline goals
Have strong project management skills and can juggle multiple events or campaigns at once
Bonus: you're a confident public speaker and comfortable representing fal at events
Compensation:

$150,000 - $210,000 OTE + equity + comprehensive benefits package
What We Offer At Fal

Interesting and challenging work
A lot of learning and growth opportunities
We offer visa sponsorship and will help you relocate to San Francisco.
Health, dental, and vision insurance (US)
Regular team events and offsites