Regional Sales Manager-Heavy Equipment

Regional Sales Manager

The company is a recognized leader in heavy equipment rental across California. The organization is experiencing strong and sustained growth, and is known for its forward-thinking culture, customer-first approach, and commitment to developing talent across the business.
The company is seeking a Regional Sales Manager to lead and grow a high-performing sales organization across Southern and Central California. This role oversees more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio.
The Regional Sales Manager will set the strategic direction for the territory, elevate sales performance, and drive profitability while delivering an unmatched customer experience. This is a pivotal leadership opportunity for a seasoned rental industry professional ready to shape a region, inspire a winning team, and build on momentum during an exciting growth period.
Key responsibilities include:
Develop & execute strategy: Build and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
Lead & inspire: Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs.
Drive performance: Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture.
Cross-functional collaboration: Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
Market expertise: Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning.
Requirements include:
Bachelor's degree required.
10+ years of experience in the heavy equipment rental industry.
Demonstrated success leading high-performing sales teams.
Strong knowledge of construction equipment and rental market dynamics.
Must reside within commuting distance of the Los Angeles/Inland Empire region.
Willingness to travel throughout the territory, including occasional overnight travel (up to 25%).
Benefits include:
Competitive base salary starting at $150,000 + quality commission program and corporate bonus potential
Profit Sharing Program
401(k) plan
Medical, dental, and vision plans
Health & dependent care FSA options
Employee Assistance Programs & wellness initiatives