Director of Public Relations – North America

Director of Public Relations – North America
Public Relations

Full-Time Position

OUR MISSION
Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.

Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!

So don't wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!

YOUR MISSION
The Director of Public Relations, North America is responsible for building demand, cultural relevance, and sustained visibility for Cirque du Soleil across all North American markets.

This role exists to move PR from a reactive media relations function to a strategic demand amplifier—one that creates anticipation, cultural heat, and urgency around shows, while reinforcing Cirque du Soleil’s super‑premium brand positioning.

Based in Las Vegas, this role acts as the regional PR and reputation lead, ensuring consistent, high‑impact communications across resident and touring shows, while remaining tightly aligned with global brand strategy and corporate reputation standards.

Core Mission

Drive anticipation, buzz, and relevance ahead of on‑sale and throughout a show’s lifecycle

Ensure Cirque du Soleil is culturally present, not just visible at launch moments

Align PR activity directly with demand generation and business objectives

Provide strong regional governance over PR agencies and local execution

Protect and elevate the Cirque du Soleil brand across all North American markets

Key Responsibilities
1. Regional PR Strategy & Demand Amplification

Develop and lead the North America PR strategy in alignment with global brand and marketing objectives

Translate brand positioning into compelling PR narratives that drive audience interest and intent

Design PR approaches that support:

Early demand build (12–18 months pre‑opening, for new shows)

Sustained visibility during runs for both resident and touring shows

Strategic peaks tied to ticketing and pricing moments

Ensure PR is an integrated lever within the broader “Selling the Show” (a combination of Marketing, Communications and Ticketing at Cirque du Soleil) demand system

2. Cultural Relevance & Visibility

Position Cirque du Soleil as a culturally relevant force in North America, beyond entertainment trade media

Build relationships with:

Tier‑1 cultural, lifestyle, and business media

Influential creators, tastemakers, and opinion leaders

Identify and activate cultural moments, collaborations, and partnerships that extend reach beyond paid media

Work closely with marketing and brand teams to ensure cultural consistency and sharpness

3. Show‑Level PR Orchestration (Resident & Touring)

Oversee PR strategy across all North American shows (resident and touring)

Ensure each show has:

A clear PR narrative aligned with its brand positioning

Distinctiveness within the Cirque portfolio

Guide and support show‑level PR managers and agencies, without centralizing execution unnecessarily

Reduce fragmentation and inconsistency across markets

4. Media Relations & Executive Visibility

Maintain senior‑level relationships with key media outlets across North America

Oversee:

Press announcements

Feature placements

Profiles

Reviews and editorial opportunities

Coordinate executive and creative talent visibility where relevant, in alignment with brand and corporate narratives

Act as a senior spokesperson when appropriate

5. Crisis & Reputation Management (Regional)

Ensure fast, coordinated, and on‑brand responses in high‑pressure situations

Act as the regional escalation point for issues related to shows in North American regions

6. Agency & Partner Management

Define and manage the North America PR agency ecosystem

Set clear expectations, scopes, and KPIs for agencies across markets

Ensure promoters and venues operate within Cirque PR guardrails where applicable

7. Measurement & Performance

Define and track PR success beyond impressions:

Impact on demand and awareness

Contribution to launch momentum

Quality and relevance of coverage

Partner with marketing and analytics teams to connect PR activity to business outcomes

Regularly report insights and recommendations to the CMO and leadership team

Profile & Experience
Required

10+ years of experience in public relations or communications, with senior regional responsibility

Proven experience driving PR as a growth and demand lever, not just reputation management

Strong media relationships across North America (entertainment, culture, lifestyle, business)

Experience working across multiple products or brands simultaneously

Ability to operate confidently in a matrixed, fast‑moving organization

Exceptional written and verbal communication skills in English

Preferred

Entertainment, culture, luxury, or premium experience backgrounds

Experience working with touring productions, major events, or destination‑based brands

Strong understanding of how PR integrates with marketing, social, and paid media

French proficiency is an asset, but not required

HERE IS AN OVERVIEW

Access to an office in a stimulating environment that will allow you to put all your creativity to good use

A culture focused on the development of fair practices and unifying events

Professional growth focused on high quality projects to propel your career

A group insurance program and other benefits that we will be happy to present to you

Personalized support adapted to your professional ambitions: training program, regular check‑ins, inter‑team contribution.

Please submit your resume and a cover letter explaining why you are the perfect fit for this role to our career’s portal. Include examples of previous campaigns or projects you have led that demonstrate your ability to successfully manage brand initiatives.

Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.

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