Vp Of Marketing Growth

Help Us Build the Most Recognized Family Law Brand in Florida
Cabanas Law Firm is growing fast — and we’re looking for a marketing leader who knows how to scale with purpose.

We are a high-growth family law firm with 12 offices across Florida and continued statewide expansion ahead. Recently recognized on the 2025 Inc. 5000 list, we’ve built our reputation by combining exceptional client service with speed, strategy, and results.

Now we’re looking for a VP of Marketing & Growth who can help take our brand and lead generation efforts to the next level.

This is not a corporate “keep things running” marketing role.

We are looking for someone who understands how to build momentum, generate demand, lead teams, move quickly, and create marketing systems that directly drive growth.

You’ll work closely with ownership and leadership to help scale one of the fastest-growing family law firms in the country.

If you are someone who loves growth strategy, performance marketing, team leadership, branding, analytics, AI innovation, and seeing your work directly impact business results — this could be a great fit.

Compensation
$160,000 - $190,000 yearly

Responsibilities
As VP of Marketing & Growth, you will oversee the firm’s marketing strategy across all 12 locations and help support continued expansion into new markets throughout Florida.

You will lead both strategy and execution across:

Lead generation

Digital marketing

Brand growth

Marketing automation

AI integration

Campaign performance

Team leadership

Expansion marketing

This role is highly collaborative and hands‑on. We’re looking for someone who can think strategically while also being comfortable diving into the details when needed.

Growth & Lead Generation

Develop and execute growth-focused marketing strategies

Drive qualified leads across all office locations

Improve cost per lead, conversion rates, and marketing ROI

Build scalable lead‑generation systems that support continued growth

Work closely with intake and sales leadership to improve lead quality and conversion performance

Digital Marketing & Performance

Oversee paid search, paid social, SEO, retargeting, and digital campaigns

Lead funnel optimization, landing page strategy, and conversion improvements

Manage analytics, reporting dashboards, attribution tracking, and campaign performance

Continuously test and optimize campaigns based on performance data

Oversee marketing automation and CRM workflows

AI & Marketing Innovation

Implement AI tools and systems to improve marketing efficiency and scalability

Utilize advanced AI platforms, including Anthropic’s Claude, to support:

Content creation

Workflow automation

Campaign optimization

Reporting and analytics

SEO and content strategy

CRM and lead nurturing systems

Help the firm stay ahead of marketing and AI trends through smart implementation and innovation

Brand & Creative Leadership

Continue strengthening the firm’s premium brand presence across Florida

Ensure consistency in messaging, creative, and client experience across all offices

Lead content and creative strategy across social media, video, web, email, and advertising

Develop messaging that connects with clients while reinforcing trust, professionalism, and results

Team Leadership & Expansion

Build, mentor, and lead a high-performing marketing team

Directly manage a minimum of five salaried employees across different departments

Oversee agencies, vendors, and creative partners

Develop systems, processes, and accountability structures that support growth

Support marketing efforts tied to new office launches and statewide expansion

Qualifications
Required Experience

Minimum 20 years of marketing experience

Proven executive or senior‑level marketing leadership experience

Must have directly managed at least five salaried employees across multiple departments

Must have successfully helped scale a company at least 3X during tenure at a previous organization

Experience leading marketing in fast‑paced, high‑growth environments

Strong experience building scalable systems and growth infrastructure

Marketing & Technical Expertise
Strong background in:

Lead generation

Performance marketing

Paid media

SEO

Funnel optimization

Branding and messaging

Marketing analytics

Conversion strategy

Marketing automation

Extensive experience leveraging AI within marketing operations

Strong understanding of AI‑assisted marketing systems and workflow automation

Hands‑on experience using tools such as Claude and other AI platforms to improve marketing performance and operational efficiency

The Right Person for This Role
You are:

Data‑driven and highly analytical

Strategic, but execution‑focused

Comfortable moving quickly and adapting fast

A builder who enjoys creating systems that scale

Collaborative and team‑oriented

Accountable, proactive, and solutions‑focused

Passionate about growth, innovation, and performance

Preferred Qualifications

Legal industry marketing experience strongly preferred

Family law marketing experience is a major plus

Multi‑location marketing experience preferred

Experience scaling statewide or regional brands preferred

Direct‑response marketing experience preferred

Compensation & Benefits

$160,000 – $190,000 annual compensation package plus performance incentives

Executive leadership opportunity

Direct impact on company growth and expansion

Fast‑paced, collaborative, and performance‑driven culture

Opportunity to help shape one of the fastest‑growing law firm brands in Florida

Direct collaboration with ownership and executive leadership

About Company
Cabanas Law Firm is one of South Florida’s fastest‑growing family law firms, recognized on the 2025 Inc. 5000 list of fastest‑growing private companies in America. With ten offices and continued statewide expansion, the firm is building a premier brand in high‑value family law representation.

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