Digital Marketing Strategist - Multi-Channel Campaigns

Responsibilities

Plan and execute digital marketing campaigns across channels including Facebook, Instagram, Google, TikTok, YouTube, and other relevant platforms.

Manage and optimize paid advertising (SEM, social ads, display ads) to achieve performance targets such as leads, conversions, and brand awareness.

Create and manage engaging content for social media, website, and email marketing.

Monitor and analyze campaign performance metrics and provide regular reports with insights and recommendations.

Collaborate with internal teams and external agencies to align digital activities with overall marketing objectives.

Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.

Manage company website content updates and ensure SEO best practices are implemented.

Support in organizing online/offline marketing events and promotional activities when needed.

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