Director, Marketing, Brand & Creative Services

Director, Marketing, Brand & Creative Services | Lockheed Martin

The Director, Marketing, Brand & Creative Services is responsible for advancing the enterprise's reputation, strategic positioning and brand differentiation through integrated marketing, audience engagement and modern storytelling. This leader will shape integrated campaigns, narratives and audience experiences that strengthen enterprise reputation, reinforce innovation leadership and support strategic business priorities. This leader will help shape how the company is understood across key stakeholder audiences – reinforcing trust, mission impact and technology leadership across domestic and global markets. Reporting to the Vice President, Corporate Communications & Branding, this role oversees enterprise marketing, branding and creative services functions—leading the development of compelling campaigns, modern content strategies and high-impact visual storytelling across channels and audiences. Translate enterprise strategy into differentiated narratives, campaigns and audience experiences that strengthen trust, reputation and market leadership. The ideal candidate is equal parts enterprise strategist, reputation steward, creative leader and operational architect—capable of translating complex business priorities into clear, differentiated narratives and measurable communications outcomes.
Core Responsibilities Brand & Marketing Leadership Serve as a steward of the enterprise brand, ensuring consistency, clarity and differentiation across all external touchpoints Creative Services Leadership Lead enterprise creative strategy and visual storytelling capabilities across executive communications, presentations, video, digital experiences and campaigns Agency & External Partner Management Serve as primary lead for external agency and creative partner relationships Operational & Team Leadership Lead, develop and mentor a high-performing team across marketing, branding and creative disciplines
Key Skills & Leadership Attributes Strategic thinker with deep expertise in branding, integrated marketing and audience engagement Strong understanding of integrated audience engagement strategies, digital ecosystems, content operations and modern media environments Proven ability to lead enterprise-level campaigns and creative initiatives in complex, matrixed organizations Exceptional narrative development, storytelling, and executive communications capabilities Demonstrated ability to operate effectively within complex, matrixed and highly visible enterprise environments Experience leveraging emerging technologies and AI-enabled tools to modernize audience engagement and storytelling approaches Analytics-driven mindset with ability to translate insights into actionable strategies Executive presence with strong collaboration and influence skills Demonstrated ability to lead, coach and develop high-performing teams Ability to balance strategic leadership with operational execution in a fast-paced environment