Digital Communications Manager

Digital Communications Manager

Working for the City of McKinney is more than a job. It is an opportunity to make a meaningful difference in the lives of others. It is also an opportunity to have a hand in the development of one of the fastest growing communities in the nation. Proudly recognized on the Top Workplaces USA list by USA TODAY, our team is dedicated to making McKinney one of the best places to work, live, and raise a family. That's why we exist. Join us and start making a difference today. City of McKinney employees work hard and at a very fast pace. However, we also look after and support one another. All of us are guided by four employee-inspired values – Respect, Integrity, Service, and Excellence (RISE). We are also supported by servant-based leaders who foster and support a healthy, family-oriented culture. All new employees are expected to embrace and live by our core values and commit to helping us sustain our exceptional work environment as a high performance organization (HPO).
Under the direction of the Chief Communications and Marketing Officer and in close partnership with peer leadership team members, the Digital Communications Manager leads the City's digital communications strategy and oversees the planning, development, execution, and evaluation of digital content and engagement initiatives across social media, websites, video, e-newsletters, surveys, and online engagement platforms. This position is responsible for ensuring the City's digital communications are strategic, timely, accurate, engaging, and aligned with organizational priorities and brand standards. The Digital Communications Manager develops and implements integrated digital communications strategies that strengthen community engagement, support organizational initiatives, enhance public trust, and effectively communicate with residents, stakeholders, employees, and media audiences. The position directly supervises the Web Specialist and Video Producers and is responsible for establishing clear expectations, driving accountability, supporting professional development, and fostering a collaborative, high-performing team culture. The Digital Communications Manager works cross-functionally with departments, executive leadership, and communications peers to ensure consistency, alignment, and effectiveness across all digital communications efforts.