Director, Product Marketing

Director, Product Marketing

The Straumann Group is a leading global provider of dental technologies and solutions, dedicated to advancing oral health and restoring patients' smiles worldwide. Straumann develops, manufactures, and markets an extensive portfolio of products and services across implantology, restorative dentistry, orthodontics, digital dentistry and
Neodent is one of the fastest-growing brands in implant dentistry, built on a clear mission: expand access to life-changing implant treatment by making it simpler, more efficient, and more affordable for clinicians.
Founded "by a dentist, for dentists," Neodent is designed around what clinicians actually need—intuitive systems, streamlined workflows, and predictable clinical outcomes. The portfolio is especially strong in immediate placement and loading protocols, enabling doctors to treat more patients in less time while maintaining high clinical confidence.
With a presence in 95+ countries and more than 3 million implants sold annually, Neodent has proven global traction—and significant runway for continued expansion.
As part of the Straumann Group, Neodent combines the agility of a high-growth brand with the backing of a global leader in implant and digital dentistry.
In North America, Neodent represents a major growth engine within Straumann's multi-brand strategy—positioned to win in a large and underpenetrated segment of the implant market.
Supported by Straumann USA in Andover, MA, Neodent offers a strong commercial infrastructure, including:
We are seeking a Director, Product Marketing, to lead the strategic direction, commercial performance, and lifecycle management of Straumann's Neodent Implant portfolio across North America (NAM).
This role sits at the intersection of market insight, clinical innovation, and commercial execution, translating customer and market intelligence into differentiated portfolio strategy, compelling value propositions, and high-impact product launches. The Director will play a critical role in driving portfolio growth, strengthening market leadership, and shaping how Straumann delivers value to clinicians and patients.
Reporting to the VP, Marketing & Education – North America, this leader will own portfolio strategy and downstream execution, while partnering closely with Global Product Management, Sales Leadership, Clinical, and Operations to influence investment priorities and accelerate business performance.
Portfolio Ownership: Neodent
Business Impact: Direct influence on revenue growth, market share, and product adoption
Leadership: Lead and develop a high-performing team of product marketing professionals
Cross-Functional Influence: Key partner to Sales, Global, Clinical, Finance, and Supply Chain
Market Position: Advance Straumann's leadership in premium segment
Key Responsibilities
1. Portfolio Strategy & Growth
Define and lead the NAM product marketing strategy aligned to global direction and regional market dynamics
Own portfolio positioning, segmentation, and value proposition development across implant and biomaterials solutions
Translate market, customer, and competitive insights into clear growth strategies and commercial priorities
Identify and prioritize high-impact opportunities to accelerate revenue, share, and profitability
2. Launch Excellence & Commercial Execution
Lead end-to-end commercialization strategy for new product launches, ensuring strong market adoption and revenue realization
Partner with Sales Leadership to deliver best-in-class go-to-market strategies, tools, and enablement
Ensure alignment across Marketing Communications, Training, and Sales to drive consistent, high-impact execution
Establish and scale launch excellence frameworks and best practices across the portfolio
3. Market, Customer & Competitive Insight
Build a deep, data-driven understanding of customer needs, clinical trends, and competitive dynamics
Leverage insights to inform portfolio strategy, messaging, and innovation priorities
Maintain strong engagement with Key Opinion Leaders (KOLs) and industry forums to shape perspective and influence
4. Innovation & Global Partnership
Partner closely with Global Product Management and R&D to influence pipeline direction, prioritization, and regional relevance
Develop robust business cases to support new product development and portfolio evolution
Act as the voice of NAM to ensure global innovation aligns with regional customer and market needs
5. Performance Management & Business Planning
Own portfolio performance tracking, including revenue, adoption, and lifecycle metrics
Lead forecasting and demand planning alignment with Finance and Supply Chain
Regularly communicate business performance, risks, and opportunities to executive leadership
Drive a culture of data-led decision making and accountability
6. Team Leadership & Organizational Impact
Build, lead, and develop a high-performing product marketing team with strong commercial and strategic capabilities
Foster a culture of ownership, innovation, and continuous improvement
Create an environment of psychological safety, accountability, and high performance
Elevate product marketing as a strategic partner to the business, not just a support function
Success in the First 12 Months
Establish a clear, differentiated portfolio strategy aligned to NAM growth priorities
Deliver high-impact product launches with measurable adoption and revenue outcomes
Strengthen alignment and credibility with Sales Leadership and Global partners
Improve portfolio performance visibility, forecasting accuracy, and decision-making rigor
Build and develop a high-performing, engaged product marketing team
Qualifications
Required
Bachelor's Degree required; MBA or advanced degree preferred
10–15+ years of experience in Medical Device or Life Sciences, with a strong emphasis on product marketing and commercialization
Proven track record of owning and growing product portfolios with measurable commercial impact
Demonstrated success leading cross-functional initiatives in a matrixed global organization
Experience leading and developing high-performing teams
Preferred
Experience in dental, implantology, or clinically driven product environments
Strong capability in market segmentation, value proposition development, and go-to-market strategy
Ability to operate effectively at both strategic and executional levels
Exceptional communication, influence, and stakeholder management skills
Demonstrated ability to translate complexity into clear, actionable strategies
Working Conditions
Hybrid work environment (Andover, MA – 3 days/week onsite)
Domestic and international travel: ~20–30%
Why This Role
This is a high-impact leadership role with the opportunity to shape the future of Straumann's core implant and biomaterials business in North America—driving growth, influencing global strategy, and delivering meaningful outcomes for clinicians and patients.
Compensation
Annual base range $ 185 - 210k + variable 25% bonus. Final base pay for this position will vary candidate experience relative to what the company reasonably anticipates for this position.