Account Executive, WXYZ Channel 7 - Detroit

Account Executive

Are you a driven sales professional ready to help local businesses thrive? WXYZ is seeking an Account Executive who will partner with businesses across Detroit and the surrounding region to deliver innovative, multi-platform advertising solutions that drive real results. From broadcast television to cutting-edge digital strategies like OTT video, SEO/SEM, social media, and moreyou'll be the trusted advisor helping clients reach their customers and grow their brands.
What You'll Do:
Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
Perform other duties as assigned.
What You'll Bring:
Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
What We'll Offer:
Uncapped sales commission
Monthly allowance for mileage and cell phone
Extensive Scripps Sales Process training
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
Where You'll Live, Work, and Play:
Detroit is a city on the rise, blending rich history with dynamic innovation. As the heart of Michigan's automotive legacy, Detroit has transformed into a vibrant hub of culture, creativity, and entrepreneurship. The city boasts world-class museums like the Detroit Institute of Arts, a thriving music scene that gave birth to Motown, and a revitalized downtown featuring acclaimed restaurants, craft breweries, and entertainment venues.
Sports fans will love cheering on Detroit's professional teamsthe Lions, Tigers, Red Wings, and Pistonsall playing in state-of-the-art venues. The city's riverfront offers stunning views of the Detroit River and Canada, with parks, trails, and seasonal festivals that bring the community together.
Beyond the city limits, Metro Detroit offers diverse neighborhoods, excellent schools, and easy access to Michigan's beautiful lakes and outdoor recreation. With a lower cost of living compared to other major metros and a strong sense of community pride, Detroit offers an exceptional quality of life for those ready to be part of its exciting comeback story.