Account Executive CW17

Account Executive

CW17

WJXT 4 and CW 17, part of Graham Media Group, are seeking a highly motivated, results-driven Advertising Account Executive to join our CW 17 sales and business development team in Jacksonville. This role is ideal for a competitive, strategic sales professional who is passionate about delivering measurable business outcomes for clients.
CW 17 features popular network programming from the CW, including scripted dramas, reality series, and CW sports programming such as NASCAR, WWE, and ACC football and basketballdelivering a younger-skewing, highly engaged audience. Combined with WJXT 4 and News4JAX.com, the #1 local media website ranking in the top 1% of all U.S. websites, we offer unmatched reach across broadcast and digital platforms. Backed by Omne Results, our full-service digital agency, we deliver best-in-class, full-funnel marketing solutions powered by industry-leading technology and expertise.
This is an outside sales role focused on developing new and incremental business for CW 17, News4JAX.com, and our full suite of digital advertising solutions. You will be responsible for identifying new prospects, growing existing accounts, and building integrated cross-platform campaigns that include broadcast, digital, and streaming solutions designed to drive measurable client growth.
Success in this role requires a strong competitive mindset, business acumen, and a deep understanding of today's evolving media and digital marketing landscape. The ideal candidate is a proactive, relationship-driven sales professional who excels at strategic thinking, collaboration, and consistent revenue generation.
Experience:
Proactively prospect and develop new business for CW 17, News4JAX.com, and Omne Results using client and category insights
Grow existing accounts by introducing full-funnel solutions across CW 17 and Omne Results
Conduct weekly needs analyses and account reviews to identify client opportunities
Develop customized, results-driven marketing strategies across broadcast, digital, and OTT/streaming platforms
Generate new revenue through integrated campaigns, station initiatives, and special projects
Collaborate cross-functionally to ensure seamless campaign execution and performance
Deliver compelling, data-driven presentations that align with client business objectives
Negotiate effectively to maximize revenue and increase share of local TV spending in Jacksonville for CW 17
Maintain accurate pipeline management, forecasting, and activity tracking in Salesforce and in weekly meetings with sales management
Experience & Qualifications:
Demonstrated proficiency in digital marketing, including audience targeting, programmatic, OTT/streaming platforms, social/search, and campaign analytics, with the ability to translate data into actionable insights and performance-driven strategies
Proven ability to build and grow client relationships with a focus on measurable business outcomes
Strong account management and new business development experience
Exceptional client management skillsthis includes, but is not limited to frequent communication, campaign organization, client expectations and performance reviews
Bachelor's degree preferred
Requirements:
2-3 years of experience in broadcast, digital media, or advertising agency environments
Demonstrated success in meeting or exceeding revenue goals
Strong consultative selling and prospecting skills
Ability to multi-task and adapt to a fast-paced environment in a rapidly changing industry
Deep understanding of digital advertising, including targeting, analytics, and emerging technologies
Strong marketing, presentation and closing skills
Excellent attention to detail and organizational skills
Proficiency in Microsoft Office; experience with Salesforce preferred
Experience with WideOrbit is a plus
You must possess and maintain a valid driver's license with a safe driving record acceptable to the company and reliable transportation for sales calls
Additional Information:
Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.
GMG/WJXT/WCWJ is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG/WJXT/WCWJ will comply with applicable state and local laws prohibiting employment discrimination.
Contact:
All interested candidates should send resumes to Tory Storey tstorey@wjxt.com and Jesse McCambridge jmccambridge@wjxt.com.