Account Executive

Account Executive

The Advocate, a division of Georges Media Group

Louisiana's largest locally owned media company
Position Overview

The Advocate is seeking a highly motivated Account Executive to drive growth through new client acquisition. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business.
The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate's full portfolio of trusted print and cutting-edge digital products.
Key Responsibilities

New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
Multi-Platform Expertise: Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate's solutions.
Relationship Development: Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
Reporting & Forecasting: Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
Continuous Improvement: Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.
Qualifications

Proven success in new business development, outside sales, or consultative advertising sales.
Strong understanding of today's advertising ecosystem, including both traditional and digital media.
Excellent communication, presentation, and negotiation skills.
Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
Comfortable in a fast-paced, performance-driven environment with clear revenue goals.
Experience selling SEM, SEO, social media, OTT/CTV, or programmatic advertising is a strong plus.
Compensation & Benefits

Competitive base salary.
Aggressive commission structure with earnings tied directly to performance.
Comprehensive benefits package including health, retirement, and paid time off.
Why Join The Advocate?

Represent Louisiana's most trusted and influential local media brand.
Focus exclusively on new business development with strong internal support.
Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
Access ongoing training, professional development, and long-term career growth opportunities.