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Louisiana Economic Development is hiring: Creative Director in Baton Rouge

Louisiana Economic Development, Baton Rouge, LA, USA

Job type: Full Time


The Creative Director defines and protects LED’s creative vision and brand identity across all channels. This role leads a multidisciplinary team to deliver high-quality, strategically aligned work that strengthens brand perception, drives engagement, and supports organizational goals.


Work Experience


Key Responsibilities



  • Set and guide creative direction aligned with organizational strategy.

  • Ensure all work reflects a cohesive, evolving brand identity.

  • Lead and develop a multidisciplinary creative team.


Creative Execution & Quality Control



  • Oversee production across all channels, ensuring quality and consistency.

  • Review and approve deliverables to maintain high standards.


Brand Stewardship



  • Maintain and enforce brand standards and messaging.

  • Serve as final authority on brand decisions.


Cross-Functional Collaboration



  • Partner with stakeholders to align creative with goals.

  • Present creative strategies and concepts to leadership.


Key Performance Indicators



  • Brand consistency, creative quality, and campaign performance

  • Team productivity, turnaround time, and stakeholder satisfaction

  • Strong creative vision with strategic execution

  • Leadership and team development expertise

  • Deep understanding of branding and storytelling

  • Ability to balance creativity with business goals and deadlines

  • Excellent communication and attention to detail


Working Conditions


Standard office environment with regular office hours, but may require additional hours for events, meetings, and other activities.


Qualifications


Required



  • Bachelor’s degree in Graphic Design, Marketing, Communications, or related field

  • 10+ years of professional creative experience

  • Proven experience leading creative teams


Preferred



  • Agency or marketing environment experience

  • Experience managing large or multidisciplinary teams

  • Strong portfolio of high-quality, multi-channel work


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