Director of Product Marketing

Leadership Role at Bidgely This is a leadership role that sits at the center of product, sales, and market reality. You will own how Bidgely is understood… by customers, by analysts, and by our own teams.
If you're someone who turns complex technology into clear, compelling stories that move deals forward, this role is built for impact.
Why This Role Exists We're scaling into a more complex, competitive market… and our narrative needs to scale with it.
Over the next 6–12 months, this role exists to:
Establish disciplined, consistent messaging and positioning across the company
Improve sales effectiveness through stronger enablement and clearer storytelling
Bring structure and rigor to product launches and go-to-market execution
Elevate how we show up with customers, analysts, and the broader market
If we don't get this right, launches stall, messaging fragments, and sales efficiency degrades.
What You'll Actually Do You will own the full product marketing function… from narrative to enablement to market impact.
Build and own the story → Define and maintain the brand narrative across every touchpoint→ Translate complex AI and utility data into clear, buyer-relevant messaging→ Ensure consistency across web, sales materials, events, and executive content
Turn positioning into competitive advantage → Define how we win against competitors, alternatives, and "do nothing"→ Run win/loss analysis that actually feeds back into messaging→ Ground everything in real buyer behavior and decision dynamics
Enable sales to win complex deals → Build and maintain the full enablement system: decks, briefs, battlecards, frameworks→ Support long-cycle, multi-stakeholder enterprise sales motions→ Hold the bar on quality… not just output
Own product launch discipline → Drive structured, repeatable GTM for new capabilities→ Align product, marketing, and sales around clear launch narratives→ Ensure launches are both internally usable and externally credible
Turn customer insight into proof → Own Customer Advisory Board strategy and execution→ Build case studies, testimonials, and proof that actually influence deals→ Translate customer feedback into sharper positioning
Operate as a cross-functional force → Influence CPO, CRO, CEO, and senior stakeholders without authority→ Push back when needed… with evidence, not opinion→ Bring clarity where there is ambiguity
Within 6 months Messaging and positioning are clearly defined and consistently applied
Sales enablement is structured, usable, and improving field effectiveness
You've built trust with executive stakeholders across Product, Sales, and Leadership
Launches are more disciplined, coordinated, and effective
Within 12 months Sales cycles show improved efficiency tied to enablement quality
Messaging resonates more strongly with buyers and analysts
Customer evidence is actively influencing deals
The PMM function is scalable and ready to expand
7–10+ years in B2B SaaS product marketing in complex, enterprise sales environments
Proven ownership of narrative, messaging, and positioning… not just execution
Experience enabling long-cycle, multi-stakeholder deals ($100K+ ACV and beyond)
Strong track record working with Product, Sales, and executive stakeholders
Experience running Customer Advisory Boards and leveraging customer insight
Exceptional writing and communication… clear, structured, executive-ready
AI-forward mindset… using AI to accelerate research, writing, and execution at scale
You have a point of view… and you can defend it in a room full of executives
You simplify complex technical stories without losing depth or credibility
You can say no… even when it's uncomfortable, and even to senior leaders
You manage high volume and complexity without losing structure
You don't just create content… you create clarity
Executive presence and credible communication
Deep experience in narrative development and positioning
Comfort operating in ambiguity and driving structure
Ability to influence without authority at the highest levels
Familiarity with AI and its role in modern workflows
Work at the intersection of AI, data, and clean energy with real-world impact
Direct exposure to executive leadership and strategic decision-making
A defined market, real buyers, and a product that wins when it's understood
The opportunity to build and shape the PMM function as the company scales
Bidgely is an AI-powered SaaS company helping utilities modernize the grid and improve customer outcomes through advanced analytics. Founded in Silicon Valley, we hold 25+ energy patents, employ 30+ data scientists, and have raised $77M+ in funding. We operate at the intersection of AI, energy, and regulation, and we take that responsibility seriously.
Location: Fully remote within the U.S. (Pacific or Central time preferred)
Travel: Typically 10-20% over the year
Compensation: $185,000 per year plus bonus
Benefits: Comprehensive medical, dental, vision, 401(k), paid parental leave, open PTO, professional development stipend, wellness stipend, and more.