Sales General Manager - Sports and Fitness

Sales General Manager

Lead sales. Lead teams. Run the business like it matters.
D1 Training is not a traditional gym. We are an athletic-based training facility for adults and youth athletes (ages 7+), built on a simple promise:
You pick the goal. We help you get there.
D1 Training is seeking a proven sales leader with 3+ years of high-ticket fitness sales experience to own revenue growth and lead sales performance. This role is responsible for closing premium training packages, coaching team members on sales execution, and driving consistent results in a high-energy environment.
What You'll Do

Own sales and revenue growth

Generate, manage, and convert leads into memberships
Consistently close 60%+ of qualified consultations
Own all membership sales, own all personal training sales, retention, and front-desk conversion
Oversee POS setup, billing, contracts, and promotions

Lead and develop the team

Run weekly 1:1s and staff meetings focused on sales performance and accountability
Recruit, train, and coach staff to hit revenue and service goals
Lead from the front as a first-one-in, last-one-out leader

Manage the business

Own the facility P&L, budgets, and financial performance
Review monthly financials with ownership, line by line
Track KPIs including leads, close rate, retention, and revenue growth

Deliver the D1 brand experience

Serve as a key point of contact for members and families
Ensure a world-class experience for youth athletes, adults, and professionals
Support special events, community outreach, and brand activations

What We're Looking For

Associate degree or equivalent experience
3+ years of sales leadership or management experience
Proven ability to generate leads and close sales
Experience in fitness, gym, retail, or service-based operations
Confident, energetic leader who thrives under pressure
Benefits & Perks

Free membership in a state-of-the-art D1 Training facility
Continuing education through company-sanctioned events
A high-performance culture focused on growth, accountability, and teamwork
About D1 Training
D1 Training is an athletic-based group training facility for adults and youth athletes ages 7 and up. Our mission is to motivate and inspire people to be their best through training with world-class coaches in an environment built on discipline, energy, and impact.
Compensation: $60,000.00 - $150,000.00 per year