Director of Marketing - Full-Time - Louisville, KY

Director of Marketing - Full-Time - Louisville, KY

The Director of Marketing is a strategic and results-driven leader responsible for overseeing the development, execution, and optimization of all marketing initiatives for the Credit Union. Reporting to the Chief Marketing Officer, this role drives brand growth, member acquisition, and product adoption through integrated marketing strategies that strengthen the Credit Union's competitive position and align with its mission.
This leader ensures delivery of high-quality, member-focused communications while leveraging data, market insights, and innovation to maximize performance and return on investment.
Essential Functions & Responsibilities
Strategic Leadership & Planning
Partner with the Chief Marketing Officer to develop and execute comprehensive marketing strategies aligned with organizational goals.
Translate business objectives into targeted marketing plans that drive membership growth, product adoption, and brand awareness.
Identify market opportunities, emerging trends, and competitive insights to inform strategy and decision-making
Campaign Management & Execution
Lead the development and execution of integrated marketing campaigns across digital, print, broadcast, streaming, outdoor, and social media channels.
Ensure campaigns effectively support lending initiatives, deposit growth, digital banking adoption, and community engagement.
Oversee campaign timelines, budgets, and deliverables to ensure on-time, high-quality execution.
Brand Management & Communications
Maintain and strengthen brand identity, ensuring consistency across all member-facing channels and touchpoints.
Oversee the creation of marketing materials including digital content, direct mail, presentations, signage, branch collateral, and promotional assets.
Collaborate with internal stakeholders and external partners to deliver cohesive and impactful messaging.
Data Analytics & Performance Optimization
Monitor, analyze, and report on campaign performance, KPIs, and marketing ROI.
Utilize data insights to optimize marketing strategies and improve effectiveness.
Establish metrics and dashboards to track progress against organizational goals.
Vendor & Partner Management
Manage relationships with media agencies, creative vendors, and external partners.
Oversee media planning and buying to maximize reach, efficiency, and return on investment.
Negotiate contracts and ensure performance standards are met.
Cross-Functional Collaboration
Partner with lending, business development, and operations teams to align marketing initiatives with business priorities.
Collaborate with internal teams to support product launches, promotions, and growth initiatives.
Support the development and execution of enterprise-wide brand strategy.
Events & Community Engagement
Oversee planning and execution of key events, including the annual meeting and community engagement initiatives.
Ensure events effectively promote the brand, enhance member relationships, and support business development goals.
Qualifications and Certifications
· Bachelor's Degree in Marketing or related field required
· 7+ years of progressive marketing experience, with leadership experience preferred
· Proven success leading multi-channel marketing campaigns and driving measurable results
· Outstanding communication and presentation skills
· Excellent analytical, reasoning and problem-solving skills
· Exceptional strategic thinking with the ability to translate market opportunities into actionable business plans.
· Experience using an MCIF preferred