Vice President of Marketing

Vice President of Marketing Join National Dentex - a leading healthcare organization specializing in the dental industry. We offer a full spectrum of specialized products, services, and technologies to address any dental restoration need. Currently, we have several labs throughout the country. Our team is growing, and we are hiring a number of key positions within our organization including this opportunity for a Vice President of Marketing. THIS IS A REMOTE / HYBRID OPPORTUNITY.
The regular hours for this position are from 8:00 AM to 5:00 PM, Monday through Friday, and subject to change from time to time. This is a full-time position featuring employee benefits including: health, dental, vision, disability, and life insurance; paid holiday, vacation, and sick time; 401K with company contribution; and tuition reimbursement!
Primary Responsibilities and Essential Functions of the Position:
Strategic Leadership & Brand Management
Define and execute a comprehensive marketing strategy that aligns with our position as the market leader.
Oversee the brand identity across multiple sub-brands and laboratory locations to ensure a cohesive, premium market presence.
Monitor industry trends (e.g., the shift to digital workflows and 3D printing) to pivot messaging and maintain a competitive edge.
Demand Generation & Sales Alignment
Architect a high-performing lead generation engine to support our national sales force.
Optimize the marketing funnel using CRM (Salesforce) and marketing automation tools to track ROI and conversion rates.
Collaborate closely with the VP of Sales to ensure seamless handover of marketing-qualified leads (MQLs).
Product & Clinical Marketing
Lead the "Go-to-Market" strategy for new restorative products, implants, and digital scanning integrations.
Develop educational content, webinars, and KOL (Key Opinion Leader) programs that position the company as a thought leader in the dental industry.
Departmental Oversight & Mentorship
Manage and grow a diverse team including creative, digital, communications, and events professionals.
Oversee the multi-million dollar annual marketing budget, ensuring disciplined spending and high impact.
Skills and Abilities Required:
Industry Knowledge: Previous experience in Healthcare, Medical Devices, or Dental is highly preferred. Understanding the "Doctor-as-the-customer" journey is a significant plus.
Proven Track Record: Demonstrated ability to drive growth through integrated marketing strategies.
Data-Driven: Proven ability to translate complex data sets into actionable marketing insights with experience in marketing and CRM platforms.
Communication: Exceptional executive presence with the ability to influence at the Board and C-suite level in addition to cross-functional collaboration skills.
Key Competencies
Strategic and commercial thinking
Deep understanding of relationship-based B2B marketing
Leadership and team development
Strong collaboration with sales team
Customer-centric mindset
Analytical and results-oriented
Ability to translate technical/clinical concepts into clear value propositions
Minimum Education and Experience Required:
Required: Bachelor's Degree in Marketing, Business, or a related field; MBA preferred.
Experience: 12+ years of marketing experience, with at least 5 years in a senior leadership role (VP or Director level).
Hazardous Materials or Equipment Used: Office Equipment.
Physical Requirements:
Regularly required to sit, stand, walk, and/or reach.
Exhibit fine motor skills and/or perform repetitive motions.
Ability to effectively communicate technical information.