SEM Specialist

Collaborating cross-functionally, the full-time SEM Specialist will execute search engine marketing strategies and campaigns, focusing on keyword research and optimization while working remotely.
Key responsibilities

Execute and optimize search engine marketing strategies and campaigns, collaborating with the SEM Operations team and digital team
Conduct keyword research and manage budgets and bids for paid search campaigns, utilizing tools like Adobe Advertising and Google AdWords
Analyze campaign results, identify trends, and present strategic recommendations to business line leaders for optimization of spend and conversion performance

Required qualifications

Bachelor's Degree in Marketing or a related field, or 6-8 years of relevant experience in lieu of a degree
3+ years of holistic SEM management experience (agency or client)
1+ years of experience with Adobe Advertising preferred
Mastery of search tools including Google Ads, Google Analytics, and Microsoft Advertising (Bing Ads)
Google AdWords Certification and Microsoft Ads Certification