Senior Manager of Retail Media Strategy & Growth (Clubs)

Requirements

5+ years of experience in retail media, performance marketing, or digital media strategy

Experience working with warehouse club accounts (Costco, Sam’s, BJ’s) strongly preferred

Proven track record managing multimillion‑dollar media budgets

Strong analytical fluency in performance metrics and retail measurement frameworks

Deep understanding of high-volume, limited‑SKU retail environments

Ability to operate with urgency, ownership, and accountability in a fast-paced organization

Comfort navigating ambiguity and building scalable structure

Exceptional communication skills with the ability to influence senior stakeholders internally and externally

What the job involves

At SharkNinja, our purpose is simple: positively impact people’s lives every day in every home around the world. We are a product design and technology company driven by relentless innovation, bold thinking, and a passion for solving consumer problems better than anyone else

We are seeking a high-impact, results‑driven Senior Manager, Retail Media Strategy & Growth for Clubs to lead retail media strategy across our key warehouse club partners: Costco US, Costco Canada, Sam’s Club, and BJ’s Wholesale

This role will sit at the intersection of Sales, Brand, and Performance Marketing — architecting high‑return retail media strategies that unlock incremental growth across our most financially material accounts

Develop and execute full-funnel retail media strategies across Costco (US & CA), Sam’s Club, and BJ’s digital and in-club media platforms. Align media investment to new product launches, tent-poll promotional and seasonal events, and driving every‑day regular price sales and pallet productivity

Partner with Sales leadership to ensure retail media is strategically deployed to secure incremental placement, protect margin, and support high‑velocity sell‑through

Optimize a multimillion‑dollar retail media budget across highly concentrated SKU portfolios. Maximize incremental sales, ROAS, and inventory productivity

Identify opportunities within emerging club media ecosystems (e.g., Member Access platforms, sponsored search, display, in‑app placements, and data partnerships)

Own measurement across ROAS, conversion, share of search, incremental lift, and sell‑through velocity

Build test‑and‑learn roadmaps specific to club dynamics (event‑based spikes, buy‑in periods, replenishment cycles)

Translate campaign performance into actionable insights tied directly to POS, inventory flow, and merchant negotiations

Ensure media investments are disciplined, incremental, and aligned to long‑term account economics — not simply layered on as added cost

Partner closely with multiple cross‑functional teams, including Demand Generation and Social teams, Strategic Sales, Brand Marketing, Finance, and Analytics to align retail media with joint business planning

Integrate national demand generation (social, influencer, PR, DTC signals) with club‑specific amplification strategies

Collaborate with agency partners on setup, pacing, optimization, and reporting — while ensuring tight alignment to club event calendars

Act as the internal expert on the evolving club retail media landscape — identifying betas, new placements, and growth opportunities

Present media strategy and performance updates to senior internal stakeholders and club merchant teams

Elevate retail media from a tactical activation tool to a strategic lever that supports placement, negotiation, and category expansion

Drive proactive alignment between media investment and long‑term club growth strategy

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