Director of Business Development & Marketing

Director of Business Development & Marketing

Sands Anderson PC, a full-service, mid-sized Mid-Atlantic law firm, seeks a strategic, commercially focused leader to direct the firm’s business development, client growth, and marketing function across six offices. This role serves as a trusted advisor to firm leadership, partnering with attorneys, practice groups, and industry teams to drive firmwide growth initiatives and enhance market position. The successful candidate will play a critical role in expanding revenue opportunities, deepening client relationships, and elevating the firm’s brand and competitive standing in the marketplace.
Job Summary:

Leads the firm’s business development and marketing function, delivering strategic vision and integrated business planning while supporting attorneys and practice groups in advancing growth initiatives. Directs internal teams and external partners in the design and execution of annual marketing and business development plans aligned with the firm’s strategic priorities. Converts data-driven insights into actionable strategies, ensuring disciplined execution, performance measurement, and continuous optimization of all business development initiatives.
Job Responsibilities

Partner with attorneys, Group Leaders, and the Board of Directors to design and execute strategic business development initiatives aligned with the firm’s long-term growth objectives
Lead the development and execution of the firmwide business development strategy, including cross-selling initiatives and key client programs to drive revenue expansion
Advise and empower attorneys and practice teams to identify, pursue, and convert high-value business opportunities, strengthening existing client relationships and expanding into new markets
Provide strategic direction and executive-level guidance on the development of client proposals and presentations to enhance win rates and market positioning
Oversee the strategic planning and execution of events, seminars, webinars, CLE programs, and client engagement activities that advance the firm’s growth and brand objectives
Serve as a trusted advisor to attorneys on marketing and business development strategies and best practices to elevate individual and practice performance
Direct the development and application of competitive intelligence and market insights to inform strategic decision-making and positioning
Maintain and optimize client contact data to support targeted, effective, and compliant external communications initiatives
Management Responsibilities

Lead, develop, and oversee a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous professional growth
Direct and optimize relationships with agencies, media partners, vendors, and contractors to ensure effective execution of firm growth initiatives and maximize return on investment
Own and lead the annual planning and budgeting process for business development and marketing, ensuring alignment with firm strategy and disciplined resource allocation
Oversee the development and delivery of client-facing digital and print communications to ensure consistency, quality, and alignment with the firm’s brand and growth objectives
Set and drive the firm’s brand strategy, ensuring consistent execution across all marketing channels and platforms to strengthen market position
Direct the preparation and positioning of firm and practice submissions for key directories, rankings, and publications to elevate visibility and reputation
Oversee the strategy and execution of client communications, including email alerts, newsletters, and digital campaigns, to enhance client engagement and retention
Essential Job Specifications/Qualifications

Bachelor’s degree in Marketing, Public Relations, Business Administration, or related field
10+ years of relevant experience in a professional services environment
Proven ability to drive revenue growth and business development outcomes
Strong relationship development and management skills
Excellent written, communication, and interpersonal skills
Advanced organizational, time management, and project management capabilities
Demonstrated ability to execute detailed initiatives while partnering with leadership on strategy
Prior team leadership experience, including oversight, coaching, and talent development
Strategic and creative thinking with strong judgment and decision-making skills
Experience working with senior leadership in a professional services environment
Sands Anderson is an Equal Opportunity Employer & Drug Free Workplace.

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