Advertising Director
Lead local advertising operations, serve as the face of the organization in Midland, TX, and drive print & digital revenue.
Role Overview
The Midland Reporter‑Telegram, part of Hearst Community Media Group, seeks a high‑impact Advertising Director to lead local advertising operations and represent the publication in the community. The role functions similarly to a General Manager, with responsibility for driving print and digital revenue, managing sales teams (2 local, 1 remote), and fostering deep relationships across the business community.
Responsibilities
- Drive success with innovative tools: Utilize AI‑powered software to enhance every stage of the sales cycle, from prospecting to closing deals.
- Lead the local sales team: Inspire and manage a team of advertising professionals (2 local, 1 remote) to drive revenue and foster a results‑oriented, collaborative culture.
- Be the face of the organization: Represent Midland Reporter‑Telegram at chamber events, civic organizations, and within the business community, building relationships that drive awareness, trust, and revenue.
- Drive sales strategy & execution: Develop and implement go‑to‑market strategies for new and existing advertising products, ensuring the team meets or exceeds revenue targets.
- Coach and develop talent: Mentor sales staff, join client meetings, model strong sales behavior, and support professional growth through hands‑on leadership.
- Engage with key clients: Maintain and grow relationships with major advertisers, acting as a trusted advisor and advocate for their success across our platforms.
- Collaborate cross‑functionally: Partner with editorial, circulation, and corporate teams to align efforts, support community coverage, and maximize audience impact.
- Champion new initiatives: Identify market trends and consumer needs to propose new advertising programs and community‑focused campaigns.
- Ensure operational excellence: Monitor KPIs, sales activities, and market dynamics to adjust strategy and maintain consistent performance across all channels.
Qualifications
- Education: Bachelor’s degree in Advertising, Marketing, Communications, Business, or related field preferred. Equivalent experience in media sales or leadership will also be considered.
- Experience: Minimum 5 years in advertising, digital sales, or multimedia marketing. Must have led sales teams and demonstrated success in driving revenue growth.
- Active community engagement: Participation in chambers, charitable boards, or civic leadership in Midland or similar markets is highly valued.
- Mindset: Entrepreneurial, community‑driven, and hands‑on. Leads by example, thrives in fast‑paced environments, and is energized by mentoring others and being the local face of the organization.
- Strong communicator & negotiator with a knack for building relationships and closing deals.
- Tech‑savvy with knowledge of CRM tools and Microsoft Office; able to interpret data, identify opportunities, and adjust strategies to meet evolving goals.
What We Offer
- Dynamic environment where work is never boring.
- Comprehensive, paid in‑depth sales and product training.
- Competitive compensation: base salary with uncapped commissions for unlimited earning potential.
- Collaborative culture: Ideas and input are always welcome.
- Advanced AI tools: ChatGPT Enterprise and Gong.io streamline workflow, enabling faster deal closure and more efficient pipeline management.
- Exclusive partnership with OpenAI providing access to the latest AI technology for a competitive edge.
- Personalized AI tutors for seamless onboarding and instant tailored support for training needs.
Benefits
- Medical, Dental, and Vision coverage.
- Competitive retirement plan with matching program in most markets.
- Generous paid time off, including holidays and vacation.
- Paid parental leave.
- Monthly child & dependent care reimbursement.
- Mental wellness benefits.
- LGBTQ+ & inclusive health services.
- Fertility coverage & menopause support.
- Pet wellness reimbursement & Rover credits.
- Additional benefits available upon request.
This position does not provide sponsorship. All applicants should have the right to work in the US without immigration sponsorship.
Apply now to make an impact in the Midland, TX advertising market.
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