Marketing and Sales Director

Marketing And Sales Director Glasswater Creek of Lafayette - Lafayette, IN 47909
Overview Salary Range $65,000.00 - $69,000.00 Salary Position Type Full Time
Description Responsibilities:
Leads the community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts
Qualifications Requirements:
Associates Degree preferred with a minimum of 3 years of previous sales, marketing, or community outreach required
Must hold valid driver's license with driving record in good standing
Prior Assisted Living experience preferred
Exceptional communication and interpersonal skills
Ability to analyze market trends and make data-driven decisions with strong closing skills
Benefits:
Advancement and professional growth opportunities
Comprehensive medical, dental, and vision benefit packages
EAP & Maven family planning program
401(k) with biweekly employer match
Outside-In Employee Referral Program
Intentional work-life balance supported with competitive Paid Time Off
Self-service payroll & tools (Paycom)