Director of Social Media

Requirements

This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance
, You’ll bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment
, 8–10+ years of experience in social media strategy, content leadership, or digital marketing
, Demonstrated success owning social strategies for challenger brands
, Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems
, Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance
, Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling
, Exceptional people leadership skills with experience managing and growing teams
, A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling
What the job involves

The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms
, You’ll oversee a team responsible for content, community management, and influencer
, Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals
, Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities
, Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement
, Lead the creation of thumb-stopping, conversation-driving social content across all platforms
, Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments
, Oversee creator collaborations, influencer strategy, and social-first partnerships
, Build a rigorous analytics discipline across platforms
, Use data to guide content decisions, trend identification, resource allocation, and optimizations
, Build and maintain reporting dashboards for leadership visibility
, Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach
, Foster a culture of creativity, experimentation, accountability, and continuous improvement
, Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal
, Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling

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