Social Media Manager

Requirements

5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand

Exceptional writing and editing skills; able to simplify technical topics without diluting accuracy

Strong creative instincts and experience crafting short-form video, motion, and visual storytelling

Strong judgment and comfort operating in regulated, high-visibility industries

Strong familiarity with social analytics tools and performance measurement

Comfortable working cross-functionally with executives, comms, designers, and product teams

What the job involves

Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging channels

Develop platform-specific posting strategies and maintain an organized content calendar

Translate campaigns, product updates, events, and announcements into channel-appropriate content

Monitor competitive activity and platform trends to inform ongoing adjustments

Write crisp, on-brand copy that reflects Kodiak’s tone and strategic messaging

Create short-form content using existing footage, images, and assets in collaboration with internal creative resources

Collaborate with video and design partners to produce social-ready assets for campaigns and launches

Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence

Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms

Support proactive engagement with industry influencers, analysts, and partners when appropriate

Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and complianceSupport major announcements and events (press, partnerships, executive appearances, milestones)

Coordinate with content producers and designers to ensure channel-aligned creative

Align social performance with broader campaign goals and OKRs

Track KPIs across engagement, reach, follower growth, traffic, and content performance

Produce regular insights and recommendations to improve channel effectiveness

Identify repeatable content patterns, high-performing formats, and opportunities for experimentation

Other duties as assigned

Success Looks Like

Kodiak’s social channels feel consistent, confident, and unmistakably on-brand

Major campaigns and milestones translate seamlessly into high-quality content across channels

Social output becomes a strategic advantage for investor perception, public awareness, and industry influence

Posts ship quickly and accurately, without operational drag

Engagement, reach, and clarity of Kodiak’s narrative grow over time

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