Senior Creative Strategist

Requirements

7+ years of experience in creative performance marketing, with a proven track record of successful campaigns

Strong analytical skills for data manipulation and drawing actionable insights

Excellent communication and teamwork abilities

Low-ego collaborator who excels at idea generation and transforming concepts into actionable briefs

Proficient in competitive research, basic iteration, copywriting, and script development

Nice to have: dashboard building, SQL & Python skills, Facebook ad experience, and AI proficiency

Systems thinker with the ability to build and accelerate workflows

What the job involves

As a Sr. Performance Creative Strategist, you will interface between Growth Marketing and Creative teams to drive our Growth Creative operating system across Meta, Google, TikTok and the rest of the digital marketing ecosystem for Thesis and Stasis

Acting like the point guard of a basketball team, you'll collaborate to report on results, ensure proper testing, and manage week-to-week and month-to-month strategies and team cohesion

Your role involves idea generation, transforming concepts into actionable briefs, competitive research, iteration, copywriting, and script development

You will leverage data insights to optimize creative campaigns and maintain brand consistency and regulatory compliance across all touchpoints

Collaborate with UA: Report on results and ensure proper testing structure. Adapt creative strategy in relation to business needs

Interface with Creative Team: Conduct idea generation meetings, extract best ideas, and translate them into actionable briefs. Ensure that final briefs are prioritized by impact and converted to a final product as quickly as possible

Manage Strategy: Develop and manage weekly and monthly strategies, focusing on competitive research, basic iteration, hooks, value propositions, visuals, and script development with the goal of making a positive impact to performance

Research & Process Development: Work with marketing teams to surface research and develop processes to turn insights into creative requests

Optimize Creative Elements: Use data insights to continuously refine and optimize creative campaigns

Ensure Brand Consistency and Regulatory Compliance: Maintain adherence to brand guidelines across all marketing touchpoints

Drive Innovation: Stay updated on industry trends and emerging technologies to inform and innovate creative strategies

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