Senior Digital Marketing Manager (Organic)

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field

4–6 years of experience Organic Growth or SEO/AEO

Demonstrable experience influencing LLM outputs or ranking in "Generative" search features

Deep understanding of how LLMs retrieve and process information (Knowledge Graphs, RAG, and crawler behaviors)

Project management and organizational abilities, with experience leading complex, multi-channel campaigns

Excellent written and verbal communication skills

Creativity, adaptability, and a proactive approach to problem-solving

Collaboration and relationship-building skills across cross-functional teams

What the job involves

The Senior Digital Marketing Manager (Organic) is responsible for defining and executing Socure’s next-generation organic growth strategy. This person will ensure Socure remains the definitive authority across traditional search engines (Google, Bing) and LLM-driven platforms (ChatGPT, Perplexity, Claude)

The Senior Digital Marketing Manager is expected to demonstrate expertise in SEO/AEO, content, analytics, and leadership, while fostering a culture of innovation and continuous improvement

Develop and lead a comprehensive organic strategy that optimizes for both traditional SERP rankings and LLM/AI-agent discovery

Pioneer Socure’s presence in AI search results (GEO/AEO) by optimizing site architecture, structured data, and brand citations to ensure high-affinity mentions in LLM responses

Design and implement experiments to evaluate emerging tactics, such as programmatic SEO and AI-driven content clusters, to scale organic visibility and channel efficiency

Manage Socure’s digital footprint across third-party sites, research papers, and technical wikis to reinforce the brand's authority within LLM training sets and RAG (Retrieval-Augmented Generation) systems

Define and track new KPIs for the AI era, including LLM "Share of Voice," citation frequency, and traditional organic traffic/conversion metrics

Partner with the Content and PR teams to ensure all published material is "AI-readable" and optimized for high-intent queries

Stay at the bleeding edge of search technology, monitoring changes in OpenAI, Anthropic, and Google SGE to pivot strategies in real-time

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