Director of Media (LATAM)

Requirements

10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments

Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.)

Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights

Demonstrated success managing complex budgets and leading agency relationships

Strong communication, collaboration, and stakeholder leadership skills

Experience in matrixed, multinational environments with the ability to influence without authority

(Desirable) Experience in high‑growth consumer brands or multi‑category portfolio environments

(Desirable) Demonstrated success driving SKU‑level performance and retailer‑aligned media activation

(Desirable) Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM)

(Desirable) Familiarity with distributor models, retail media networks and shopper media ecosystems

(Desirable) Experience leading content systems, media transformations, or global playbook development

What the job involves

SharkNinja is seeking a strategic, globally minded, and results‑driven media leader to oversee media excellence, cross‑regional strategy, and agile activation across Mexico and LATAM markets—a core engine of SharkNinja’s global expansion

As the Director of Media, LATAM you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently

You will guide full‑funnel media execution across emerging regions, ensuring top‑of‑funnel and brand‑building efforts complement performance‑driven plans led by DTC, Retail Media, and Amazon teams

This is a high‑impact leadership role for a critical thinker who excels in complexity, thrives in high‑growth environments, and brings an agile, test‑and‑learn mindset to modern media

Growth Market Paid Media Strategy & Execution

Lead the development of integrated, full‑funnel media strategies for Mexico, Brazil, and LATAM markets, spanning top‑funnel, with a “social‑first” mindset (Paid Social, Video, Partnerships), mid‑funnel channels (Paid Social), and complementing lower‑funnel programs (Amazon, Retail Media, DTC)

Create cross‑region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning

Develop and maintain country‑level marketing strategies and budgets, balancing global priorities with local market realities

Partner with regional and distributor marketing teams to co‑develop localized plans that reflect cultural nuances, market maturity, and commercial potential (specific markets across LATAM)

Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners

Ensure media plans align with global priorities while reflecting local nuance and market realities

Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity

Agile Campaign Management & performance Optimization

Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels

Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts

Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time

Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas

Cross Functional Partnership & Agency Leadership

Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs

Build bridges between global and regional teams to ensure connection, consistency, and shared learnings

Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates

Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars

Leadership, Influence, Capability Building

Mentor and guide regional marketers, elevating media expertise across Growth Markets

Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence

Act as a key member of the global media leadership team, providing insights and recommendations to senior executives

Present strategies, performance updates, and opportunities with clarity, confidence, and influence

Data, Measurement & Innovation

Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy, and incrementality frameworks

Collaborate with Insights, Analytics, and Retail partners to develop Point‑of‑Sale dashboards and learning agendas that elevate decision‑making

Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity

Success in This Role Looks Like

Growth Markets adopt consistent, agile, and high‑quality media planning practices

Media investments unlock measurable brand growth and lift across diverse regions

Markets plan and activate faster, with clearer frameworks and stronger decision‑making

Playbooks, toolkits, and processes become trusted global standards

SharkNinja drives outsized brand visibility and commercial impact across high‑growth regions

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