Paid Marketing Lead

Requirements

Experience: 5+ years of experience in paid digital marketing, with a focus on app growth, user acquisition, and B2B demand generation (ideally in fintech or marketplace industries)

Proven Track Record: Demonstrated success in developing, managing, and optimizing paid growth campaigns that drive app installs and/or B2B lead generation

Technical Skills: Proficient in paid ad platforms (Google Ads, Facebook Ads, Apple, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Familiarity with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.)

Analytical Mindset: Strong data analysis skills and experience optimizing for key performance metrics (CPI, CAC, ROAS, LTV). Ability to turn insights into actionable marketing strategies

Project Management: Excellent organizational skills with the ability to manage multiple campaigns and priorities simultaneously

Creative Thinking: Ability to develop and test creative marketing ideas to drive better engagement and conversion

Communication Skills: Excellent verbal and written communication skills to collaborate effectively with internal and external stakeholders

What the job involves

As the Paid Marketing Lead, you will be responsible for the strategy, execution, and optimization of paid marketing initiatives with the goal of driving app growth, acquiring prosumer owner-operators, and B2B demand generation from small and medium-sized fleets

This role requires a data-driven, results-oriented marketer who thrives in a fast-paced environment. You’ll have the opportunity to significantly impact the growth trajectory of Mudflap, reporting to the CEO and working closely with cross-functional teams to scale user acquisition and fleet partnerships

Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets

Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize ROI

Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA)

Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency

Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings

Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness

A/B Testing: Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts

Market Research & Audience Insights: Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach

Vendor & Partnership Management: Collaborate with external partners, agencies, and vendors to drive paid growth and ensure best practices in campaign management

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