Growth Marketing Strategist

Requirements

2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy

Deep hands-on expertise with Meta and Google

Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities

Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed

Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions

Proven ability to use AI for measurable efficiency gains, task automation, website/tool prototyping, or accelerating execution

Cross-functional collaboration: You’ve worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans

Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes

(Desirable) Experience in travel/outdoor, bags/luggage, retail, or adjacent categories

(Desirable) Success launching new products and scaling evergreen SKUs

Working fluency with Amazon a bonus

What the job involves

We’re hiring a Marketing Strategist who will sit across both Bespoke Post and Halfday

You’ll drive the day-to-day campaign strategy and management across all acquisition channels

You’ll manage a multi-million-dollar paid budget, build out the executional strategy for new and existing initiatives, and partner cross-functionally to scale revenue efficiently

Drive Paid Social Growth. Plan and manage a multi-million-dollar performance budget across Meta, Pinterest, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets

Oversee Paid Search Agency. Be the first point of contact for our Google agency in performance management, providing campaign direction, and maintaining cross-media channel efficiencies

Develop Landing Pages: Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings

Integrate Attribution & Incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys)

Build Out Tactical Testing Agenda. Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization

Report, Forecast, and Align. Own daily growth metric reporting, budget forecasting, and weekly performance readouts. Communicate insights clearly to leadership

Identify Creative Needs. Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns

Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity

Tools you’ll likely use here:

Shopify, ads managers (Meta/Pinterest/Google/TikTok), WorkMagic, Looker, Google Work Suite, and more!

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