Director of Sales & Marketing - Holiday Inn Times Square, NY

DIRECTOR OF SALES & MARKETING
Location:
HolidayInn - Times Square
585 8 th

Ave, New York, NY 10018
JOB SUMMARY
The Director of Sales & Marketing for Holiday Inn Times Square, one of M&R Hotel Management’s largest and most strategically significant properties, holds a critical sales leadership role within the organization. This position is responsible for the full scope of the property’s Sales and Marketing functions, including the development and execution of comprehensive revenue strategies, brand-aligned marketing initiatives, and multi-segment sales plans designed to deliver outstanding guest experiences and sustained financial performance.
As the senior sales leader of a high-volume, high-visibility property in the heart of New York City, this individual will lead and develop a dedicated sales team, build and steward key client relationships across all market segments, and contribute market intelligence, account strategy, and best practices to the Company’s broader sales efforts. The Director of Sales & Marketing will collaborate cross-functionally with hotel leadership, revenue management, eCommerce and Social Media, corporate sales support, and the Corporate Director of Sales & Marketing to ensure the property consistently meets or exceeds its revenue targets, RevPAR goals, and market share objectives. This role requires exceptional strategic acumen, a results-driven mindset, and the ability to represent M&R Hotel Management's standards of excellence in every client and stakeholder interaction.
RESPONSIBILITIES:
Lead, manage, and motivate the on-property sales team, including a Sales Manager and Sales Coordinator, fostering a high-performance, collaborative culture
Develop and manage individual revenue and activity goals for each sales team member, with regular accountability reviews ensuring team performance is consistently tracking toward goals in a positive and professionally rewarding environment
Drive top-line revenue growth, RevPAR performance, market share penetration, and achievement of annual budget goals.
Model a hands-on approach to selling, personally maintaining key accounts, securing and qualifying leads, and booking new business across all segments
Develop effective sales deployment policies, market segment assignments, and sales production goals aligned with the hotel's annual budget and market share objectives
Demonstrate well-rounded knowledge of all market segments and distribution channel sources; develop and execute tailored strategic plans for each key segment.
Develop and maintain an up-to-date understanding of market trends, competitive positioning, and customer intelligence for the NYC and tri-state marketplace
Dedicate daily time to assessing internet prospecting efforts for groups seeking New York City destinations; distribute qualified leads to team members for immediate follow-up
Partner with the General Manager and Revenue Manager on weekly forecasting calls, annual budget preparation, revenue strategy, and quarterly marketing action plans covering all market segments.
Manage

group pace measurement and maintain a robust pipeline across all key

segments, including corporate transient, group, SMERF, government,

airline, leisure, consortia, and extended stay. Along with the team,

solicit new business to ensure revenue goals are achieved or exceeded

across all market segments; identify business opportunities and

proactively research, analyze, prospect, and pursue prospective clients.
Partner

with hotel management departments to develop and implement hotel-specific

selling strategies.
Hands-on

professionalism to motivate others and a willingness to personally

demonstrate a successful method of selling beyond goals and

expectations.
Display

leadership in guest hospitality, exemplify customer service standards,

create a positive example for guest relations, and interact with guests

and clients to obtain feedback on product quality, service levels, and

sales-related opportunities.
Review

sales-related guest and client satisfaction results to identify areas for

improvement and ensure appropriate customer recognition practices are in

place within the Sales function.
Provide oversight of the RFP process, ensuring timely, accurate, and competitive responses to all incoming opportunities
Prepare and maintain contracts, proposals, reports, and sales-related documentation in accordance with M&R booking standards and file-management procedures to serve clients in an organized, timely, accurate, and knowledgeable manner.
Strong computer, written communication, verbal communication, hospitality, and client-service skills.
Full-time, regular in-person attendance at the hotel and/or Company-designated work location is an essential function of this role.
Ability to work a flexible schedule based on business needs, including occasional evenings, weekends, holidays, client events, site inspections, and networking functions.
Ability to travel locally within the NYC and tri-state market as needed for client meetings, sales calls, trade events, and business development activities.
Ability to lead, coach, and hold team members accountable in a property-level sales environment.
Develop

and maintain strong customer relationships through frequent communication,

proactive account management, and professional, courteous, and ethical

client interaction.
Serve

as the senior sales partner to the General Manager, providing on-site

leadership, sales strategy, and day-to-day direction for the property’s

sales function.
Provide

consistent on-property leadership to the sales team, including coaching,

training, pipeline review, performance management, and accountability for

follow-up activity.
Represent

the hotel and M&R Hotel Management in client meetings, site

inspections, networking events, brand interactions, and local market

opportunities.
Lead

strategy for SMERF, government, corporate, airline, group, and other

applicable market segments for the property, including prospecting,

account development, and conversion of qualified business.
Maintain

regular in-person presence at the hotel and/or Company-designated work

location, as in-person leadership, team development, client interaction,

and property-level execution are essential functions of the role.
Additional Requirements
Experience

with Delphi preferred
Excellent

time management skills
Strong

organizational skills
Strong

customer service orientation and skills
Must be

self-motivated, results oriented, and exhibit a “can do” attitude.
Creative

problem-solving skills