Director of Brand Marketing

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans' culture, creativity, and energy to one of the world's most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we're looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that's original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below.

KREWE is looking for a Director of Brand Marketing to lead and operate the engine that brings our brand to life across every channel. This role sits at the center of the marketing organization-translating brand strategy into clear, integrated campaigns and ensuring seamless execution across the business. You will partner closely with Creative, PR, Digital, and Retail teams to align priorities, build structure, and deliver impactful brand moments at scale. This is a highly cross-functional, operationally strong role for someone who thrives in both strategy and execution, and is excited to build and scale marketing systems within a fast-growing brand.

This role is based in our NYC Headquarters 5 days a week.

Key Responsibilities:

Translate brand strategy into actionable, cross-channel marketing plans
Own the development of campaign and product launch plans across all brand initiatives
Build and maintain the brand and marketing calendars
Align campaigns with product priorities, channel strategies, and business goals
Drive clear timelines and execution frameworks across teams
Partner with eCommerce and channel leads to ensure cohesive, well-timed rollouts
Elevate the quality and strategic depth of marketing plans
Drive cross-functional alignment, serving as the central marketing partner to channel leads across the business
Develop and refine scalable marketing workflows and planning processes, creating structure that enables the team to operate efficiently as the business scales
Manage and develop the Brand Marketing team members
Requirements: 7-10+ years of experience in brand marketing, preferably in fashion, lifestyle, or consumer brands
Proven experience leading integrated marketing campaigns across multiple channels
Strong operational mindset with the ability to build structure and drive execution
Experience working cross-functionally with creative, digital, PR, and retail teams
Excellent organizational, communication, and leadership skills
Ability to balance strategic thinking with hands-on execution
A collaborative mindset and passion for building a world-class brand
Benefits and Perks: Competitive wage
Group health plans: health, vision and dental insurance
Welfare benefits: life, ad&d, supplemental voluntary coverage
FSA Plan & HSA Program
401(K) Investment Options
Adoption Assistance, EAP, Commuter Benefits
Paid Parental Leave
Quarterly Cultural Spend
Ongoing Training and Development, an Educational Allowance
10 paid holidays and Paid Time Off accrual
KREWE employee quarterly frame allowance (of course!)

Salary (for New York only): Up to $150,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.