Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.
We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities, providing unique solutions such as Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
We are a connected marketing agency, a full‑service agency with modern creative & media, data, and technology services all under one roof. At the heart of our company are great people that we call Unicorns.
Responsibilities
As Associate Director, National Video, you will provide investment leadership across paid video channels, including Linear TV, Addressable TV, and streaming video. You will manage the video investment teams to ensure a consistent go‑to‑market approach and create synergies with our media strategy to exceed campaign KPIs.
You’ll play an instrumental, game‑shaping role in developing strategic cross‑platform video approaches and implementing innovative strategies across linear, streaming, and addressable TV to grow our clients’ business.
Day-to-Day Role
- Oversee development of cross‑channel video strategies and analysis for clients – collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on‑brief.
- Serve as a central point of contact for clients and internal teams for the broader video investment portfolio.
- Speak fluently to all video channels, especially calling on deep expertise from activating in linear TV.
- Build and foster strong partnerships with relevant media partners in the video ecosystem, including navigation of negotiations and leveraging cross‑channel investments.
- Leverage data & audience insights, as well as historical performance, to validate video investment strategies, inform tactical decisions, and optimize investments for campaign success.
- Oversee the work of video specialists, managing workflow, and providing strategic guidance and oversight.
- Provide thoughtful feedback to direct reports using performance evaluation and internal process improvement.
- Contribute to new business pitches by lending strategic video expertise and high‑level planning.
- Stay up‑to‑date on the latest advanced video offerings in the marketplace spanning streaming and addressable TV.
- Promote a culture of shared learning and increase visibility of video expertise within the agency.
- Act as a leader through strength and stability – functioning as a point of escalation for clients and team members as needed.
Qualifications
- Six to nine years of media planning and buying experience, with a strong focus on cross‑channel video.
- Deep expertise in digital streaming video.
- Experience within pharmaceutical and healthcare environments is a plus.
- Bachelor’s degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
- Analytical background – comfort with data and numbers.
- Deep industry relationships with video partners.
- Excellent negotiation skills and understanding of how to add incremental value.
- Strong communication and writing skills – poised, precise, and kind.
- Able to package, merchandise, and sell new concepts and opportunities.
- Strategic thinking and foresight to see the bigger picture.
- Self‑starter with the ability to work independently and in a collaborative team setting.
- Familiarity with prompt‑based interaction and generative AI tools is a plus.
Additional Information
Compensation Range: $97,375 - $155,961.
Medical coverage, dental, vision, disability, 401(k), and paid time off are included.
Application deadline: 7/31/2026.
All your information will be kept confidential according to EEO guidelines.
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