Paid Search Media Specialist

Description

Paid Search Media Specialist will be responsible for developing, managing, and optimizing pay-per-click (PPC) advertising campaigns across various digital platforms, including Google Ads, Bing Ads, and social media channels. This role is crucial for driving qualified traffic, increasing conversions, and maximizing return on investment (ROI) to achieve our business objectives. The ideal candidate will possess a strong understanding of search engine marketing (SEM), a passion for achieving measurable results, and excellent analytical and communication skills.

With your expert knowledge of the search landscape, you will work with key CLIENT partners to keep internal leadership and stakeholder teams educated on channel strategy, performance, and optimizations. You will engage and influence stakeholders across CLIENT and at our agency partners to ensure the quality of CLIENT's search engine marketing strategy through the development and implementation of media plans, media buying, and campaign optimization.

Additional responsibilities include; Performing research and analysis in order to define market segments and understand the competitive landscape. Establishes product, service and promotional priorities based on projected results considering overall short and long term returns against the assets and resources expended. Coordinates with other functional areas to ensure marketing priorities are consistent with corporate strategic and operational plans. Assesses market penetration and customer satisfaction. Creates and oversees production of promotional materials to support product and sales initiatives. Identifies and implements procedures and systems to ensure the marketing activities are consistent and as efficient as possible while meeting internal and external customer needs.

Required qualifications: 4 or more years of experience in paid search advertising, SEO, and/or digital marketing, to include at least 2 years of experience in one or more of the following areas: paid search media planning and buying, ad operations, media measurement and analytics, account/client management.
Ability to analyze data, optimize and ensure campaign goals are being fully met.
4 or more years of progressive related experience in digital advertising (paid social, programmatic, paid search), digital marketing, or digital media strategy, to include at least 2 years of experience in one or more of the following areas: media planning and buying (paid social, programmatic, paid search), ad operations, measurement and analytics, account/client management.
Experience using Google Ads, Bing Ads, SA360

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details.

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.