Retail Marketing Manager

Dealership:
L0021 LAD Advertising

Manager, Retail Marketing Operations (RMO)
Region: California & Nevada, must reside within region

Travel: Up to 45%

At Lithia & Driveway (LAD), we’re redefining what automotive retail looks like. Through our approach, we’re creating a seamless, customer-first journey, and marketing plays a critical role in making that happen!

We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across California and Nevada. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.

If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.

What You’ll Do

Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores

Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience

Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results

Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors

Execute campaigns: Oversee content and campaigns that drive engagement and performance

Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes

Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

What You’ll Bring

Experience in automotive marketing, dealership operations, or multi-location retail marketing

Strong understanding of performance marketing, customer lifecycle, and retention strategies

Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)

Confidence working directly with leadership and influencing decisions

Compensation
The full salary range for this position is $80,000–$125,000 annually plus bonus potential. The anticipated starting pay is $80,000–$110,000, based on skills, experience, and internal equity. Final compensation is determined through the interview process in alignment with applicable pay transparency laws.

Benefits

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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