Regional Director of Sales

About Morada Senior Living:
Morada Senior Living proudly manages a strong and growing network of care and lifestyle-focused Independent Living, Assisted Living and Memory Care, and Skilled Nursing communities across Texas and Oklahoma serving residents and families throughout our region. Anchored by our trusted Pillars of Excellence, Morada fosters a culture of purpose, respect, and continuous learning where both residents and Team Members can flourish.
As part of one of the largest senior living groups in the U.S., Morada communities have earned Great Place to Work® certifications from 2022–2026. For those who seek meaningful work and real opportunity, Morada offers a place to build a future. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
We offer rewarding career opportunities that include:
Competitive wages
Access to wages before payday
Flexible scheduling options with full-time and part-time hours
Paid time off and Holidays (full-time)
Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
401(K) with employer matching
Paid training
Opportunities for advancement
Meals and uniforms
Employee Assistance Program
Our community is looking for a

Regional Director of Sales and Marketing

to join our

team.
The Regional Director of Marketing and Sales (RDMS) leads sales and marketing efforts for the region including community sales teams’ productivity and census building for Morada Senior Living. The RDMS is responsible for planning, reporting, goal setting, sales process optimization, sales training, marketing efforts, CRM training, sales program implementation, sales compensation administration, and partners with operational team and community leadership in the recruiting, selection and onboarding of sales talent.

The RDMS is responsible for increasing the effectiveness and performance of the sales team.

The RDMS works closely with community Executive Directors, Regional Director of Operations, and corporate team members to focus on the appropriate priorities to ensure the appropriate objectives and goals are achieved within the community sales team (Senior Lifestyle Counselors and Coordinators). The RDMS role does not manage the SLCs directly but uses influential leadership in partnering with the Executive Director at each community to maximize the productivity of their SLCs.
Responsibilities:
Leadership
Reports on all activities and

results to regional operations leaders and Division President weekly as

well as reviewing these reports with EDs and SLCs on a regular basis and

on every community visit.
Coaches, trains, and assists

with the management of the Senior Lifestyle Counselors (SLC), Coordinators

and associated sales Coaches for improved performance as necessary to

achieve goals.
Motivates the sales staff

(SLCs) through effective leadership and positive reinforcement to enhance

our culture and improve employee retention.
Interviews and screens SLC

candidates to ensure those hired meet success criteria and standards for

the role.
Manages the mystery shopping

and competitive shopping program.
Provides Manager on Duty sales

training for each community.
Maintains accurate competition

reports for each community and has a complete knowledge of market

conditions and competition, as to advise DSL leadership on changing

conditions; displays understanding of the organizations “value pricing”

program and collaborates with DSL leadership to track and adjust pricing

as is necessary.
Supports the design and

development of educational modules to enhance professional selling skills

for each SLC to improve the overall effectiveness of their sales.
Establishes and maintain compensation plans and yearly renewals for appropriate sales staff.
Sales
Overall responsibility of

achieving sales move-in and occupancy budgeted plan for each community.
Maintains knowledge of daily

census reporting for all communities; weekly and accurate tracks reporting

of sales activities, conversion ratios for SLCs as well as the reporting

of Critical Success Factors.
Develops sales strategies to

meet or exceed predetermined sales
Demonstrates proficiency in all

aspects of the CRM system and be able to train SLCs and marketing

coordinators.
Listens to recorded inbound

sales calls to coach sales staff at each community.
Performs community site visit

audits and assessment of all sales processes; keep the SLCs and

coordinator sales process manuals up to date and accurate.
Visits communities in their

region on a regular basis to observe individual and group dynamics within

the sales teams and with operations.
Assists sales team with

implementation at community level with sales and marketing

programs/strategies.
Ensures that all quarterly competitive analysis plans from SLCs are kept up to date and accurate.
Marketing
Develops marketing strategies

to meet or exceed predetermined lead
Assures full accuracy and

complete integrity in daily, weekly and monthly sales Reviews and approves commission reports for

payment.
Educates all new and existing

SLCs and Coordinators to the standards of the SLC Ensures ongoing

compliance.
Ensures that each Sales

Coordinator is supporting the SLCs efficiently, fairly and following all

procedures.
Ensures compliance with

marketing standards (lead generation, calls, tours, events, presentations,

establishing and maintaining relationships with potential marketing source

representatives, presentations, press releases) necessary to achieve

census goals.
Assists in development of

annual community marketing budgets
Reviews monthly marketing

financials and budget variances
Oversees and reviews the sales

and marketing quarterly planning process.
Routinely analyzes and reports

on trends and challenges in facilities or markets and provides feedback to

both regional and facility level sales performance.
Develops and implements

comprehensive marketing strategy according to company and budget

guidelines.
Maintains adequate supplies of

collateral materials within budget and company guidelines to include labor

hours’ effective management.
Ensures wise use of marketing

dollars by effectively analyzing lead and move-in costs per source for

region.
Performs other duties as

assigned by Supervisor
Qualifications:
Bachelor’s degree in Business

Administration, Public Relations/Communications, Marketing or related

field
Five years selling in a dynamic

environment; senior living experience a plus.
At least three years’

experience in multi-community/regional sales manager role with supervisory

experience
If having a direct impact on the lives of others is appealing to you, apply today and join our team!
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V