Media Planner

Media Planner
Company description Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Overview
The Media Planner is responsible for designing integrated media strategies across digital and traditional channels, translating business objectives into effective communication plans. This role balances strategic thinking and executional rigor, ensuring optimal channel mix, audience reach, and budget allocation while aligning with performance and brand goals.

Responsibilities

Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print)

Define channel roles within the full funnel (awareness, consideration, conversion)

Build audience strategies based on data, insights, and business objectives

Allocate and optimize budgets across channels to maximize performance and efficiency

Translate client business goals into measurable media KPIs and frameworks

Collaborate with activation teams to ensure plans are executed as designed

Analyze campaign performance and provide strategic recommendations for optimization

Ensure consistency and governance across markets in regional or global accounts

Lead planning presentations and articulate rationale behind media decisions

Identify innovation opportunities (new formats, channels, test & learn frameworks)

Qualifications

Cross-channel media planning (Digital + Offline integration)

Audience segmentation and targeting strategy

Budget allocation and optimization modeling

Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI)

Strategic thinking beyond execution

Knowledge of planning tools (e.g., Nielsen, Comscore, DV360)

Ability to interpret data and derive actionable insights

Understanding of media buying principles (not execution-focused but informed)

Stakeholder communication and presentation skills

Adaptability to multi-market / regional structures

Additional information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply.

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