Responsibilities
Growth & Paid Media
Manage Meta, Google, and TikTok ads
Own budget, CAC, and ROAS targets
Scale winning campaigns and cut underperformers
Test creatives, audiences, and offers
Retention & Lifecycle
Build and optimize email and SMS flows
Increase repeat purchase rate and LTV
Manage replenishment and subscription strategy
Launch winback and upsell campaigns
Campaigns & Promotions
Plan monthly promotions and product launches
Create bundles, sets, and offers that increase AOV
Coordinate site, email, and ad campaigns
Website & Conversion
Improve landing pages and product pages
Optimize conversion rate (CRO)
Ensure strong reviews, FAQs, and trust signals
Content & Creative Direction
Brief UGC, before/after, and routine content
Guide social content strategy (IG + TikTok)
Ensure messaging is compliant and credible
Analytics & Reporting
Track performance weekly
Report on revenue, ROAS, CAC, AOV, and LTV
Use data to adjust strategy and spend
Requirements
4+ years in eCommerce marketing
Experience managing paid ads (Meta + Google required)
Strong understanding of email/SMS retention
Experience with Shopify
Proven results (you can show growth numbers)
Preferred
Skincare, beauty, or wellness experience
Subscription or replenishment model experience
Familiar with Klaviyo or similar
What Success Looks Like
Increased revenue and ROAS
Lower CAC
Higher repeat purchase rate
Strong campaign performance
Clear reporting and insights
Marketing Manager
Suncap Technology, Inc., Miami, FL, USA
Job type: Full Time