Social Media Content Spec

Title
Social Media Content Specialist (Grant-funded)

Reporting Relationship
Manager, Social Media Strategy

Basic Function
Create social media content for American Academy of Pediatrics (AAP) and HealthyChildren.org social media accounts with a focus on video-based content and influencer campaigns. Support the AAP influencer community on social media.

Duties and Responsibilities

Draft social media content for posts with a primary focus on video content on Instagram, TikTok, and YouTube.

Coordinate with video production colleagues on scheduling, video filming logistics, and content management.

Assist supervisor in supporting relationships with AAP’s pediatrician influencers by coordinating videos, monitoring content to engage with, and planning additional activities such as Instagram takeovers and Q&A’s.

Actively monitor and moderate social media conversations to ensure a positive and respectful environment. Support with the implementation of proactive and responsive communications by coordinating content with social media influencers that advance the strategic priorities of the department. Identify trends and topics mentioned by the community and adapt content accordingly.

Create and edit simple graphics and videos using tools like Canva and CapCut.

Work with team members to strategize on ways to support growth and engagement through video content on various social media platforms. Write and disseminate a newsletter for AAP pediatrician influencers.

Leverage proactive and reactive social media opportunities to advance accurate vaccine information.

Ensure brand voice and tone are maintained across all social media platforms.

Stay current with social media trends, algorithms, and best practices and recommend opportunities for enhancement to social media outreach and activities.

Track and analyze key metrics to measure the success of community management efforts. Identify trends and insights to inform future strategies and initiatives.

Provide regular reports on community performance to stakeholders.

Attend team meetings and contribute to discussions on social media campaign strategies.

Perform other duties as assigned.

Education
Bachelor’s degree in communications, digital marketing, or a related discipline, or an equivalent combination of relevant education and work experience is required.

Experience
At least one year of related experience contributing to social media accounts, including the development, execution, and analysis of video-based social media content and use of tools and platforms to track and assess social media efficacy. Experience using Canva, CapCut, or similar programs to create consistent and engaging visuals and editing videos for social media is preferred. Experience in digital marketing and working in a public relations firm or non-profit medical association is a plus.

Essential Skills
Must be able to develop creative and engaging content for various online platforms and varying audiences, manage multiple priorities simultaneously, respond quickly to time-sensitive matters, take initiative, work both independently and as part of a team, moderate conflict, collaborate effectively with various internal and external constituents, and contribute to fostering an inclusive culture where everyone feels valued and respected. Strong technical acumen essential with proficiency in MS Office, core social media platforms, and the ability to learn and apply new and trending technology platforms; experience with Canva, video editing tools, document collaboration platforms (e.g., SharePoint), and virtual meeting platforms (e.g., WebEx Teams) is preferred. Excellent project management, organizational, diplomatic, interpersonal, analytical, and critical-thinking skills are required. Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians’ availability.

Compensation and Benefits
A reasonable estimate of the current base pay range for this position is $63,438.82 - $66,963.26. Compensation decisions take into account a wide range of factors, including but not limited to relevant experience, skills, certifications, geographic location, business needs, and organizational policies. We also offer a comprehensive benefits package that includes healthcare and retirement savings plans. 40% of work time is in the office per month in a hybrid work environment.

Equal Opportunity Employer
The AAP is an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values the strength diversity brings to our workplace. The AAP does not use artificial intelligence (AI) to make employment decisions.

Reasonable Accommodation
Individuals with a disability in need of reasonable accommodation in connection with the job application process may contact us at 630-626-6297 or reasonableaccommodation@aap.org. Only inquiries pertaining to a request for reasonable accommodation will receive a response.

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