Location: Bloomington, Minnesota
Job Type: Permanent/Direct-Hire
Compensation: $65,000-80,000
Industry: Ophthalmology
About The Role
We are partnering with a growing, patient-focused healthcare organization in the Bloomington, Minnesota area that is expanding its brand presence and community engagement efforts. This organization specializes in advanced vision care and is seeking a Marketing & Social Media Manager to lead and execute strategic marketing initiatives across digital and traditional channels.
This is a highly visible, hands-on role responsible for owning all marketing efforts within the practice. The ideal candidate is creative, outgoing, and passionate about connecting with people both online and in person. This position offers the opportunity to build and scale marketing efforts, with potential to grow a team over time. No prior healthcare experience is required.
Job Description
The Marketing & Social Media Manager will be responsible for developing and executing comprehensive marketing strategies that support brand growth, patient engagement, and community outreach. This individual will manage campaigns across multiple channels, create engaging social content, and serve as the primary point of contact for internal teams and external partners.
Key Responsibilities
- Oversee the planning, execution, and optimization of marketing campaigns across channels including social media, email, SEO, paid advertising, events, and traditional media (e.g., television)
- Ensure consistency in brand voice, messaging, and visual identity across all platforms
- Collaborate with patient-facing teams to align marketing initiatives with organizational goals
- Analyze campaign performance using marketing tools and analytics platforms, providing actionable insights to improve results
- Serve as the primary point of contact for third-party partners, including marketing agencies
- Create and manage social media content, including basic graphic design, video editing, and written messaging
- Monitor social media channels, engage with audiences, and respond to inquiries or comments
- Capture patient stories and create content through in-person interactions, interviews, and events
- Manage the organization’s online reputation across review platforms and social channels
- Develop and oversee patient ambassador, influencer, and advocacy programs
- Represent the organization at community events and public-facing engagements
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field
- Active user of major social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube)
- Basic experience with graphic design tools (e.g., Canva)
- Basic video editing experience using social media applications or similar tools (e.g., Canva, iMovie)
- Basic CRM experience
- Experience managing marketing campaigns across multiple channels
- Experience working with third-party marketing agencies or external partners
- Strong written and verbal communication skills
- Excellent organizational skills with strong attention to detail
- Self-motivated, goal-oriented, and able to work independently
- Outgoing personality with a friendly, professional demeanor and comfort engaging with the public
This position offers a competitive benefits package designed to support employee well-being and work-life balance, including access to health insurance and a health savings account (HSA), a 401(k) retirement plan, paid time off, and employee discount opportunities.
How To Apply
Take the first step on your new career path! To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with next steps!
Equal Opportunity Statement
As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
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