Marketing Automation Specialist

About FIT Franchise Brands
FIT Franchise Brands is the parent company to two leading fitness concepts,

MAX Fitness & Wellness

and

Farrell’s eXtreme Bodyshaping . We are a fast-growing franchisor focused on helping people transform their lives through fitness, nutrition, and community.
Our team supports franchise owners across the country with proven systems, marketing strategies, and operational excellence. We are looking for a Marketing Automation Specialist to help elevate our marketing infrastructure and drive results across our brands.
Role Overview
We are seeking a highly organized and detail-oriented

Marketing Automation Specialist

to support and optimize our automated marketing systems.
This role is ideal for a “technical creative” who enjoys both the structure of CRM automation and the craft of writing compelling marketing messages. You will play a key role in shaping the customer journey from first touchpoint through long-term engagement.
Key Responsibilities
Workflow Support & Development:

Build, manage, and optimize automated lead nurturing sequences and CRM workflows
Content Creation:

Write email, SMS, and landing page copy aligned with brand voice and campaign goals
Platform Management:

Support administration of our marketing automation platform (GoHighLevel or similar)
Quality Assurance:

Test campaigns, links, triggers, and logic to ensure a seamless user experience
Optimization:

Identify opportunities to improve funnels, engagement, and conversion rates
Qualifications & Skills
Experience with

GoHighLevel

or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
Strong writing skills with the ability to drive action and engagement
High attention to detail and strong organizational skills
Logical thinker with an interest in automation and customer journeys
Ability to manage multiple projects in a fast-paced environment
Recent graduates with relevant internships or hands-on experience are encouraged to apply
Benefits & Culture
We offer a supportive, high-performance environment along with a strong benefits package:
Flexible Structure:

In-person role with

Remote Fridays

year-round
Summer Fridays:

Early 3:00 PM finish from Memorial Day through Labor Day
Health Coverage:

70% of medical insurance premiums covered by the company
Additional Benefits:

Dental, vision, and life insurance options
Retirement:

401(k) with company match
Paid Time Off:

15 PTO days annually, with up to 5 days carryover
Professional Growth:

Ongoing development and learning opportunities
Fitness Perks:

Complimentary membership at MAX Fitness & Wellness or Farrell’s eXtreme Bodyshaping
Pay: $55,000.00 - $60,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Professional development assistance
Vision insurance
Work Location: In person
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