Fractional Google Ads Specialist

recruit22 is seeking a hands

on Fractionl Google Ads specialist who owns execution end

to

end and has proven experience repairing and scaling underperforming Google Ads accounts for local service businesses. This role is execution

heavy and performance

driven, measured on CPL / CPA and lead quality.

Key Responsibilities

Google Ads Execution

Own and manage Google Ads accounts (Search

focused)

Daily, hands

on optimization inside Google Ads

Campaign, ad group, keyword, match type, and negative keyword management

Bid strategy optimization focused on CPL / CPA

Build, fix, and stabilize broken or inefficient accounts

Create and iterate search ad copy based on performance

Performance & Funnel Optimization

Ensure accurate conversion tracking and attribution

Analyze search terms for waste and opportunity

Identify funnel bottlenecks and optimization opportunities

Provide landing page and offer insights to improve conversion rates

Report in CPL, CPA, lead volume, and efficiency metrics

AI

Enabled Optimization

Use AI tools to accelerate:

Keyword and search term analysis

Ad copy testing and iteration

Identification of inefficiencies and optimization opportunities

Performance diagnostics and insights

Apply AI strategically while maintaining strong fundamentals

Engagement Structure

Week 1:

Full Google Ads audit and performance assessment

Weeks 2–3:

Aggressive optimization and funnel rebuild

Ongoing:

10–15 hours per week for continuous optimization

Required Experience

Demonstrated hands

on management of Google Ads accounts

Experience with local service business lead generation

Proven ability to turn underperforming accounts into predictable lead sources

Strong understanding of Google Ads fundamentals (Search)

Comfortable owning results without delegation

Data

driven mindset focused on CPL / CPA

Preferred Skills

AI

assisted workflow for paid search optimization

Landing page and conversion rate optimization insights

Fast execution and comfort making impactful changes early in engagement