Director of Marketing

Our Story
With $1,000 in his pocket, Allen Lund founded this company in 1976 with a vision for a better transportation brokerage. Nearly five decades later, we have grown to over 42 offices nationwide—and we’re still expanding. At ALC, we combine the entrepreneurial spirit of a start-up with the stability and legacy of a trusted industry leader. We’ve built our success on integrity, relationships, and results—and we’re looking for a tech-forward MarCom leader to modernize our communications while honoring our legacy.
The Mission
The

Director of MarCom

oversees the entire Marketing/Communication. You will be a "Force Multiplier" for our

Sales Team , moving beyond traditional support to build a high-tech engine powered by

AI

and

Predictive Analytics . This role is responsible for driving brand awareness, managing complex industry relationships, and continue implementing modern

Account Based Marketing (ABM)

strategies to accelerate revenue across all offices.
Key Responsibilities & Tech Integration

Departmental Leadership:

Oversee team, project management, and departmental operations for the MarCom team.
AI-Powered Content & Communications:

Direct the production of all written and video material, leveraging

Generative AI

and

NLP

to scale personalized sales letters, press releases, and high-impact digital content.
Sales & ABM Strategy:

Continue to grow and develop tech-driven

Account Based Marketing (ABM)

program, using data to review load and revenue increases by account and office.
MarTech & IT Collaboration:

Lead high-priority projects with the IT department to enhance the

ALC Website (WordPress)

and the Marketing Intranet Portal.
Digital & Physical Brand Management:

Manage all trademarks, and oversee the production of personalized collateral for sales staff, including automated PowerPoint updates and service-specific collateral.
Event & Trade Show Evolution:

Oversee planning and execution for major conventions utilizing modern lead-capture technology and digital retargeting.
Carrier Development Support:

Direct marketing efforts for carrier rewards programs, including

VIP Carrier Rewards

and

ALC All-Stars .
Association & Community Liaison:

Serve as a representative for key professional organizations and manage community involvement events and "Acts of Kindness" initiatives.
What We’re Looking For

5+ Years of Leadership:

Proven experience managing a MarCom department, preferably in

3PL or Supply Chain Logistics .
Tech-Heavy Skill Set:

Proficiency in

AI-integrated workflows , CRM management, and marketing automation platforms.
Strategic Researcher:

Ability to assess demand among shippers, growers, and carriers to inform marketing strategies.
Collaborative Partner:

Someone ready to provide high-level support for Executives, VPs, and the National Sales Manager.
On-site Dedication:

This is a high-visibility leadership role at our corporate headquarters in La Cañada Flintridge.
Why You’ll Love Working Here

Legacy & Stability:

Join a billion-dollar leader where more than half of our employees have been here 10+ years.
Shared Ownership:

We are employee-owned—when the company wins, you win.
Comprehensive Benefits:

Profit-sharing, generous 401(k) match, and full benefits.
Autonomy:

Direct impact on growth strategy with the freedom to implement cutting-edge technology.

Salary range $155 - 175K Powered by JazzHR