Digital Marketing Generalist

Role Overview

The Digital Marketing Generalist assists in managing the day-to-day performance, optimization, and maintenance of websites. This role focuses on ensuring digital properties are accurate, user-friendly, and aligned with brand and business goals. It is both strategic and hands-on, supporting site updates, analyzing performance, and partnering across teams to drive continuous improvement and maintain brand consistency.

Key Responsibilities

Assist in managing day-to-day website updates, including page builds, content edits, image updates, and navigation changes

Maintain accuracy and consistency of website content across pages, ensuring alignment with brand standards

Partner with internal teams to implement website updates and enhancements based on business needs

Support site optimization efforts, including basic SEO best practices, metadata updates, and content structure improvements

Monitor website performance using analytics tools and share insights on key metrics and trends

Conduct routine QA to ensure site functionality, links, forms, and integrations are working properly

Support implementation of tracking, tagging, and basic technical updates in collaboration with developers

Help maintain and organize CMS content, templates, and components for scalability and ease of use

Document processes, workflows, and updates to support consistency across teams

Qualifications

8+ years in digital marketing, web management or campaign execution

Hands-on experience working within a CMS (e.g., WordPress, Drupal, Webflow)

Strong attention to detail with a focus on accuracy and quality control

Understanding of website structure, content management, and user experience best practices

Familiarity with analytics tools (e.g., Google Analytics) and ability to interpret basic performance metrics

Strong organizational and project management skills, with the ability to manage multiple requests

Basic knowledge of HTML, CSS, or web editing tools

Experience working with developers or within structured deployment environments (e.g., dev, staging, production)

Exposure to accessibility standards (e.g., ADA compliance)

Experience supporting multi-site or multi-brand environments