Digital Marketing Generalist

Key Responsibilities
1. Performance Marketing

Build and manage campaigns based on client goals.

Monitor ad frequency daily and pause ad sets above

3.5 frequency .

Refresh creatives every

21 days .

Replace creatives with

CTR below 1.5% .

Conduct monthly Meta Pixel audits.

Create custom and lookalike audiences.

Run database reactivation campaigns.

Google Ads

Launch and optimize:

Search

Performance Max

Display

YouTube

Demand Gen

Remarketing campaigns

Review search terms twice weekly.

Monitor budgets daily.

Optimize keywords and bidding strategies.

Audit conversion tracking monthly.

Maintain remarketing lists.

Generate monthly account health reports.

2. Local SEO (Google Business Profile)

Complete GBP setup and optimization for new clients.

Weekly activities for each client:

35 photos

2 posts

Respond to reviews within 48 hours

Monitor Google Search Console monthly.

Conduct 30‑day and 90‑day GBP audits.

Track direction requests and profile interactions.

3. Automation & Reporting
WATI

Build WhatsApp automation flows.

Create lead reactivation sequences.

Set up automated follow‑up reminders.

Make.com

Build webhook workflows.

Automate reporting pipelines.

Create creative refresh alerts.

Reporting

Compile monthly client performance reports.

Track campaign outcomes and creative tests.

Escalate issues proactively when KPIs decline.

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