Digital Marketing Generalist

Work Schedule:

Full-time, 40 hours per week
Hours:

Monday to Friday, 7:00 AM to 4:00 PM EST
Location:

Remote, open to candidates based in Latin America and South Africa
Overview

Lead growth, optimize performance, and build smarter marketing systems with AI.
We are looking for an experienced

Digital Marketing & Growth Specialist

to drive both paid and organic growth initiatives across multiple marketing channels. This is a hands‑on, high-ownership role for someone with deep expertise in

Google Ads, Meta Ads, SEO, technical analytics, and AI-powered marketing workflows .
The ideal candidate is not simply someone who can execute campaigns. You should be able to

take ownership, operate independently, identify opportunities, make strategic decisions, and lead initiatives with minimal direction . You will work directly with internal stakeholders and may be expected to function as a department-level leader, driving priorities and ensuring marketing initiatives move forward.
A strong understanding of the

current Google Ads landscape

is essential. We are looking for someone who stays up to date with platform changes, evolving campaign strategies, automation, AI-powered features, and best practices, and who can apply that knowledge to improve performance.
AI is also a core part of this role. Given the volume and pace of work, the successful candidate will actively use

AI tools to accelerate research, analysis, campaign development, reporting, optimization, and other marketing workflows , rather than relying primarily on manual processes.
Key Responsibilities

Build, manage, and optimize paid media campaigns using Google Ads and Meta Ads to generate qualified demand.
Apply advanced, current Google Ads knowledge to campaign strategy, optimization, testing, automation, and performance improvement.
Stay current with changes to the Google Ads platform, including new features, AI-powered capabilities, automation, bidding strategies, and evolving best practices.
Implement organic search engine optimization strategies to increase web traffic and site visibility.
Set up and maintain technical analytics infrastructure to ensure accurate campaign tracking, attribution, and user traffic data.
Analyze marketing performance and translate data into actionable insights and strategic recommendations.
Integrate emerging artificial intelligence tools into daily marketing workflows to improve campaign efficiency, speed, analysis, and overall output.
Identify opportunities to automate repetitive marketing processes and improve team efficiency through AI and technical tools.
Take ownership of marketing initiatives from planning through execution and optimization.
Work independently to identify priorities, solve problems, and move projects forward without requiring constant direction.
Report marketing performance, insights, and strategy updates directly to cross-functional internal stakeholders.
Communicate clearly and confidently with internal stakeholders and clients in spoken and written English.
Provide leadership and direction across marketing initiatives, with the ability to operate as a self-starting leader or manage a marketing function as needed.
Maintain a high level of energy, initiative, accountability, and adaptability in a fast-paced environment.
Must-Have Requirements

Five to ten years of experience

in multi-channel digital marketing roles, with a strong track record of hands‑on campaign management and growth.
Deep expertise in Google Ads , including current best practices, campaign strategy, optimization, automation, bidding, targeting, measurement, and platform changes.
Advanced expertise in launching and optimizing paid media campaigns on

Google Ads and Meta Ads .
Direct experience working within a

marketing agency , managing multiple accounts, clients, campaigns, or initiatives simultaneously.
Proven hands‑on technical skills in

SEO, web traffic analysis, analytics, tracking, attribution, and marketing measurement tools .
Demonstrated ability to

take ownership and operate independently , with the leadership skills to manage a department, function as a marketing lead, or drive initiatives without constant supervision.
Strong ability to prioritize work, make decisions, solve problems, and move initiatives forward in a fast-paced environment.
Active and advanced use of AI tools

to improve marketing workflows, campaign development, research, analysis, reporting, automation, and productivity.
Strong technical aptitude and willingness to continuously adopt emerging AI technologies and marketing tools.
Excellent spoken and written English , with clear, professional, and easily understandable communication skills for direct interaction with clients and internal stakeholders.
Experience with project management and collaboration tools, including

Notion, Slack, Google Business Suite, and AI tools .
A proactive, self‑starting approach, with the ability to take initiative, adapt to changing priorities, and work effectively in a fast‑paced environment.
Nice-to-Have Requirements

Broad familiarity with technical automation tools and advanced web analytics setups.
Experience leading or managing a marketing team or department.
Experience in the senior living industry.
Why Join Us

This is an opportunity to bring together your expertise in

paid media, organic growth, analytics, and AI-powered marketing

in one versatile, high-impact role.
You’ll have the opportunity to work across multiple marketing channels, collaborate directly with internal stakeholders and clients, and take ownership of initiatives that directly influence marketing performance.
If you’re an experienced digital marketer with

deep Google Ads expertise, strong leadership instincts, excellent English communication skills, and a genuine ability to leverage AI to work faster and smarter , this could be the next opportunity for you.

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