Digital Engagement Manager - Annual Giving / Advancement Communications - Univer

Location:

Albany, NY

Category:

Promotional

Job Type:

Full-time

Posted On:

Mon May 11 2026

The UAlbany's Division of University Advancement is seeking a digital engagement manager to lead the creation and execution of content that drives engagement and philanthropic support. This role focuses on social media, email marketing, digital campaigns, and video content to tell compelling stories and connect with alumni, donors, students, and the broader UAlbany community.

Primary Responsibilities

Digital Engagement & Campaigns

Create and manage engaging, platform-specific digital content across social media, email, and web to support the UAlbany Fund's fundraising and engagement goals.

Support fundraising initiatives such as giving days, crowdfunding campaigns, and special events through digital promotion.

Build and deploy email communications, with an understanding of email marketing best practices.

Plan and execute integrated digital campaigns that increase awareness, participation, and philanthropic support.

Manage and grow social media engagement, including peer-to-peer and volunteer-driven efforts.

Photo & Video Content Production

Capture photography and video at campus events and provide real-time social media coverage.

Produce and edit video content, including interviews, testimonials, and event coverage.

Management & Collaboration

Develop and maintain a strategic content calendar to ensure consistent, timely messaging.

Collaborate with campus partners to align messaging and strengthen brand voice across channels.

Professional Development & other reasonable duties

Identify new digital tools, trends, and opportunities to enhance outreach.

Functional and Supervisory Relationships

Reports to Art Director / Advancement Communications

Supervises the following positions: None

Job Requirements

Knowledge of current trends and best practices in digital content, social media, and video production.

Strong attention to detail with excellent editing and copy-editing skills.

Excellent verbal & written communication skills, with ability to connect effectively with a wide range of audiences.

Ability to work collaboratively and manage multiple projects and meet deadlines in a fast-paced environment.

Demonstrated ability to support diversity, equity, access, and inclusion.

Applicants must demonstrate an ability to develop inclusive and equitable relationships within a diverse campus community.

Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role.

Preferred Qualifications

Experience in higher education, nonprofit, and/or fundraising environments.

Professional experience in Adobe Creative Suite (Photoshop, InDesign) and video editing software.

Experience with email marketing platforms and analytics.

Experience with GiveCampus or similar fundraising/crowdfunding platforms.

Working Environment

Typical office environment

Professional Rank and Salary Grade
Senior Staff Assistant, SL3, $57,151-60,000.

Equal Opportunity Statement
THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER.

Special Note
Visa sponsorship is not available for this position.

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