Interactive Media and Marketing Specialist - Ice Arena

Manage all aspects of Slater Family Ice Arena social media and additional digital marketing platforms.

Career Readiness Competencies

Adjust tone and approach based on audience (e.g., peers vs. supervisors).

Break down tasks into steps to complete work more efficiently.

Follow instructions, meet deadlines, and deliver quality work.

Learn new software or digital platforms as needed for your role.

Use technology to organize, track, or present information clearly.

Develop, implement, and maintain a social media strategy and supporting graphics for the Slater Family Ice Arena.

With guidance from full time staff, develop original content for use on all Slater Family Ice Arena digital platforms (web, social media, email, etc.).

Ensure all social media and digital platforms align

Develop weekly and monthly content calendar

Monitor and evaluate new social media tools, trends and applications to increase social media followers and engagement.

Monitor analytics and develop a reporting plan.

Identify areas for improvement and strategy for increasing views/likes/follows.

Ensure sites remain accessibility compliant and align with University, Athletic, and Slater Family Ice Arena brand guidelines.

Convey messages in a meaningful, understanding manner.

Attend events as needed to take photos, video and posts.

Monitor comments and direct them to full time staff for response.

Experience managing social media pages (Instagram, Facebook, Twitter, and other social media sites) for a business or non-profit organization.

Knowledge of social media trends and tools. Ability to research new tools, and implement them.

Professional written and verbal communication skills and the ability to interact well with customers, internal clients, colleagues, and the general public.

Knowledge and proficient ability to use all current Adobe Creative Suite software.

Basic photography and videography skills; some knowledge of photo and video editing are a plus.

Professional, self-motivated and responsible with the ability to act independently, take initiative, and achieve results, often with little direct supervision.

This position is comprised of both standard office-type hours and varying hours include evenings and weekends for special events.

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