Assistant Director of Communications, Penn State Great Valley

Assistant Director Of Communications

Penn State Great Valley seeks an experienced and creative communications professional to serve as Assistant Director of Communications. This role supports strategic marketing and communications initiatives for Penn State Great Valley while serving as the primary communications lead for Penn State's Continuing Education and Workforce Development.
The Assistant Director will manage and grow social media presence and strategy for both Penn State's Continuing Education and Workforce Development programs and Penn State Great Valley. The position will lead the development of news stories, marketing copy, and web content for Penn State's Continuing Education and Workforce Development, as well as contribute to broader storytelling and marketing needs across Penn State Great Valley.
This role requires a strong storyteller who understands digital engagement, can translate complex academic and workforce initiatives into compelling content, and can work collaboratively with program leaders, faculty, and marketing partners.
Responsibilities
Social Media Strategy and Management

Content Development and Storytelling

Web Content Management

Additional Responsibilities

Key Competencies
Strategic digital communication

Storytelling and content development

Social media strategy and analytics

Collaboration and stakeholder engagement

Project management and organization

Brand stewardship

Required Qualifications
Degree in communications, marketing, journalism, public relations, or related field.

Experience in communications, marketing, digital media, or related roles.

Demonstrated experience managing multiple organizational social media accounts.

Strong writing, editing, and storytelling skills for digital and marketing contexts.

Experience with web content management systems.

Ability to manage multiple projects and deadlines in a collaborative environment.

Preferred Qualifications
Experience in higher education communications or workforce development marketing.

Familiarity with social media analytics tools and digital marketing platforms.

Experience writing news stories, marketing copy, and web content for diverse audiences.

Understanding of SEO and digital content strategy.

Familiarity with best practices in digital communications accessibility

Minimum Education, Work Experience & Required Certifications
Bachelor's Degree; 3+ years of relevant experience; or an equivalent combination of education and experience accepted; Required Certifications: None
Additional Information
This position offers a flexible work arrangement that combines remote and on-campus work. Questions related to flexible work should be directed to the hiring manager during the interview process.
Salary & Benefits
The salary range for this position, including all possible grades, is $51,000.00 - $74,000.00. Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.