Director of Sales and Marketing
Love to make a difference in the lives of seniors?
At Solera Senior Living, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do.
We are seeking a Director of Sales and Marketing to lead occupancy growth at Trulee Evanston, a 160 unit senior living community located in Evanston, IL.
This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.
What Solera Offers You
A growing company with opportunities for career advancement
Immediate pay access — no more waiting for payday
Tuition reimbursement to support your professional growth
Comprehensive medical benefits with discounted gym memberships
Dental, vision, life, and disability insurance
401(k) retirement plan
Paid holidays and paid time off
Employee Assistance Program (EAP)
Perks and employee discount programs
Supportive, team-oriented workplace culture
About the opportunity
This is a high-impact sales leadership role at Solera’s flagship Trulee Evanston community. The Director of Sales & Marketing will manage two sales team members while also carrying a direct sales role, supporting a high-occupancy community with continued growth runway in the Chicago market, including Aurora and Foundry Park. We are seeking a top-performing sales leader with 5+ years of proven senior housing sales experience and a track record of driving occupancy, referrals, and move-ins.
Compensation for this role includes a base salary of $115,000, plus a strong commission/bonus plan with annual earning potential of over 30% based on continued strong performance.
Key Responsibilities
Sales Strategy & Occupancy Growth
Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy
Generate and convert qualified inquiries, referrals, tours, and move-ins
Utilize Solera sales methodologies to achieve targeted closing ratios
Track, analyze, and report sales performance and conversion metrics
Lead Management & Follow-Up
Respond promptly to all inquiries and ensure consistent follow-up
Maintain accurate lead and activity tracking within the CRM
Measure referral source effectiveness and adjust outreach strategies accordingly
Referral Development & Community Outreach
Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners
Achieve and maintain weekly outreach and referral contact goals
Attend networking events and represent the community professionally in the local market
Tour Readiness & Community Presentation
Ensure model, respite, and rent-ready rooms are tour-ready at all times
Conduct daily walk-throughs to ensure the community presents at its best
Partner with leadership on staging and presentation of model spaces
Marketing & Reporting
Complete weekly marketing and occupancy reports
Develop Competitive Market Analyses at least twice annually
Partner with the Home Office team on advertising, branding, and public relations initiatives
Support social media and local marketing efforts
Leadership & Collaboration
Partner closely with the Executive Director to align sales strategy with operational goals
Participate in stand-up meetings and cross-department collaboration
Assist with special events, open houses, and community programs
The Ideal Candidate
Approaches the role with an entrepreneurial, ownership mindset
Is motivated by exceeding sales and occupancy goals
Builds trust with families through empathy, professionalism, and follow-through
Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends
Demonstrates integrity, accountability, and strong leadership presence
Required Qualifications & Experience
Bachelor’s degree preferred or equivalent combination of education and experience
5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate
Proven track record of meeting or exceeding occupancy or revenue goals
Strong verbal and written communication skills; comfortable presenting to individuals and groups
Commitment to exceptional customer service
Proficiency with CRM systems and basic office technology
Valid driver’s license and reliable transportation
Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
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